Creative Pitch To
8
Meet ....
Research
Maths can be seen as dry in the classrooms – teachers appear to make extra effort to engage
Any ideas have to be visual & interactive. Some overarching theme (or day), helps engage this age group.
Important that learning maths is not always about getting them to write something down but getting them to interact with it with things they can relate to. (Ie counting things they know)
1 in 8 parents lacks confidence in helping their child with school work. (DSCF 2008)
Primary
Secondary
Nick to send quote
Insight:
Single minded proposition:
Teachers believe maths is a difficult subject to teach to key stage one children as it is considered a dry subject.
Mog the Martian introduces key stage 1 maths through his fun filled adventures to the different nations of the world.
.
Proposed Media Mix
Cbeebies Website BBC 7 / Podcast
TV - Show
Internet / Audio
Model to Drive Traffic
Thank you for listening.
Target Audience
TOM – 5 years Mary (Parent)