Pitching Social Media to Your Boss

transcript

If Everyone Jumped Off a BridgeWould Your Boss Join Them?

http://www.flickr.com/photos/quiiver/2731700783/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Audience

2. Participation

3. Expectation

Audience

What is Your Boss Like? http://www.flickr.com/photos/deneyterrio/2327659041/

Your Boss’s Past Internet Experiences

Internet Pre 2001: Crazy Sh*t

Internet 2001-2003: Information Architecture

Internet 2003-2006:Search

Internet 2006-2008:Social Web

Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

45% have started a blog, up 14%

184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/

comScore MediaMetrix (August 2008) Blogs: 77.7 million unique visitors in the USFacebook: 41.0 million | MySpace 75.1 millionTotal internet audience 188.9 million

eMarketer (May 2008) 94.1 million US blog readers in 2007 (50% of Internet users)22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008) 184 million WW have started a blog | 26.4 US346 million WW read blogs | 60.3 US77% of active Internet users read blogs

Internet ?:All Your Base Are Belong to

Visualizationhttp://www.edwardtufte.com/tufte/posters

Why? Connectors, Mavens, Salesmen

Why? Six Degrees

Why? Size Matters

Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354

Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-

millennials-influence-parents-cable-hdtvjpg/

Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/

Participation

Recon: Know the Terrainhttp://www.pageflakes.com/

Recon: Bailout

Recon: Discovery Green

Recon: Get Trends = Obama, Mccain

Recon: Get Trends = Home for Sale

Recon: Get Trends = Turducken

Recon: Twitter Search = #ike

Recon: Twitter Search

It’s The Phone, Stupid!

Saved Our Asshttps://www.yammer.com/home

Follow: Sporty Tweets

Follow: Google Alerts / Blogs

Personal Brandhttp://usernamecheck.com/

Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/

Expectations

Offline Integration

Disclosure: Honest, Transparent and Authentic

Promote Others

Be Conversational, Not Editorial

Be Personal

Be Timely

Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/

1. Audience - Visualization

2. Participation – High Ground

3. Expectation – Get Personal

Pitching Social Media to Your Boss

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