Post on 19-Jun-2015
transcript
SURVEY MONKEY RESULTSI asked a range of people of different ages (mainly students and young adults) questions that will help me identify what consumers look for in a music magazine
Survey Monkey Questionnaire Results
Just under 25% of the people who answered my Survey Monkey Questionnaire were male, with the remaining % being female
Survey Monkey Questionnaire Results
The majority of the people who answered
my Survey Monkey questionnaire were of
the age 15-24. The results of the
questionnaire should be quite relevant to
me as my target audience is
consumers of the ages 15-24
Survey Monkey Questionnaire Results
The results indicate that most people are intrigued by the Main
Image of the front cover. The Masthead and Colour are the next most visible things, followed lastly
by the Stories and the Logo. To me, it is a surprise that the Logo didn’t
get more votes, as it is the brand of the magazine. It is no surprise that the Main Image got the most votes,
as it is usually the biggest convention on the page.
Survey Monkey Questionnaire Results
It’s no surprise that Pop music is the most popular, as the majority of
the people who answered the questionnaire are between ages 15-24. It’s a surprise that Dubstep isn’t
popular at all, with it being really popular in the charts at the moment.
Survey Monkey Questionnaire Results
Most people would most like to have a Freebee with the magazine, then other
extras. It seems that consumers wouldn’t like downloads, which is a
surprise considering people aren’t buying CDs and
downloading more.
Survey Monkey Questionnaire Results
Over 50% of people would pay £2-£3 for a good
quality music magazine. A low amount of people
would pay £5+ but as my magazine is a brand new one, I won’t be pricing the
magazine this high
Survey Monkey Questionnaire Results
The majority of people who answered the questionnaire
would prefer magazines to come out Monthly. This is usually the most popular choice by current successful music magazines
competing in the market, so I will most likely choose to issue my
magazine every month
Survey Monkey Questionnaire Results
Yet again, people would like to see a Freebee with a
magazine. Having a certain celebrity on a magazine also influences people to buy a magazine. It seems no one
that answered the questionnaire would buy it for
the competition
QUESTIONNAIRE RESULTSI specifically asked my target audience (students and young adults) questions that will help me identify what consumers look for in a music magazine
Music Magazine Questionnaire Results
I got 50% of Males and 50% to answer my questionnaire, so that I could have a balanced result
Male Female0
1
2
3
4
5
6
Gender?
Music Magazine Questionnaire Results
My main target audience is going to be people of the ages 15-24 so the majority of the people I asked was of that age. I asked a few people of other ages just so that I could potentially see if anyone else outside my
target market would purchase my magazine and how their results would differ from other results
15-24 25-34 35-44 45+0
1
2
3
4
5
6
7
Age?
Music Magazine Questionnaire Results
The Main Image and Stories are what stands out the most on a magazine for the people who answered my questionnaire. A few people said the Masthead made the magazine stand out, which
is understandable as Brand Image is unique
Name (Masthead)
Colour Main Image Stories0
0.5
1
1.5
2
2.5
3
3.5
4
What Makes A Magazine Stand Out?
Music Magazine Questionnaire Results
RnB Rap Dubstep Pop0
0.51
1.52
2.53
3.54
4.5
What Music Would You Most Like To Read About?
Most people would like to read about RnB. The least genre people would like to read about is pop. This set of results differs hugely to the results I got by using Survey Monkey as Pop was the most
popular result and RnB was the least popular
Music Magazine Questionnaire Results
Posters are the most popular result, followed by downloads. Again in comparison to the Survey Monkey questionnaire I undertook, the results are different. Freebees aren’t as popular as they
were in the Survey Monkey questionnaire
Freebee Posters Competition Downloads0
0.51
1.52
2.53
3.54
4.5
What Would You Like To Be Included In Magazines?
Music Magazine Questionnaire Results
The majority of people would spend £3-£4 on a music magazine. At first I thought this price range was to high for a new music magazine, but I might reconsider it after gathering these results
£1-£2 £2-£3 £3-£4 £4-5 £50
0.51
1.52
2.53
3.54
4.5
How Much Would You Pay For A Magazine?
Music Magazine Questionnaire Results
Like the Survey Monkey results, the majority of people prefer music magazines to come out every month. 40% of people wouldn’t mind the magazine coming out every week. No one who answered the
questionnaire would like the magazine to come out every 3 months or every year
Weekly Monthly Quarterly Annually0
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2
3
4
5
6
7
What Do You Prefer?
Music Magazine Questionnaire Results
The main reason why people answering the questionnaire would purchase my magazine would be for the latest gossip. It seems certain types of celebrities featuring in the magazine would also be a big
pulling factor for getting consumers to purchase my magazine
Celebrity Competition Gossip Freebee0
1
2
3
4
5
6
7
Why Would You Buy A Magazine?