PLASTIC

COCONUT DRINK

Develop a packaging type, the size, and the appearance of the product, as well as the related branding concept developed for the chosen type of packaging and customer target group. The consumer is supposed to be physically active and supposed to consume the beverage in fitness centres, on the go, or in the home. The beverage container must be made from plastic. The beverage is intended for marketing in the UK, Denmark, the rest of Scandinavia, and Germany.

ASSIGMENT

CONSUMER

COCONUT DRINK

FITNESS DRINK

GRAPHIC

Image boards (Visuel reminder)Fly on the wall observation (Public spaces)Observation (Systematic recording)Design Ethnography (Different methods)Personas (Archetypal descriptions of users)Prototyping (Creation of artifacts)

METHODS

IMAGE BOARD

FLY ON THE WALL

OBSERVATIONS

DESIGN ETHNO

PERSONAS

PROTOTYPING

Models 1:1

Graphic

Sketching

Rhino models

Tuesday 02.10Kl. 9.15 Jørn Daugaard Plast introduction i Laden Nord (IN DANISH!!!!)

Wednesday 03.10FSC introduktion 9.30-11.0014.00 Jakob Nørregaard from Designit, Laden SydLecture about Add Some (Boottle and graphic design)

Tuesday 09.10Plast ekskursion with Hugo 08.00 departure Nørreport 20 (Sharp!)

Fredag 12.109.15 Crit

PROGRAM