DESIGN | DEVELOP | DISTRIBUTE

A Mobile Tour – Paul Swaddle

Fun Facts

There are 5x as many mobile phones in the world as PC’s

Fun Facts

64% of people fall asleep next to their phones

Fun Facts

70% of mobile searches lead to action within one hour. (it takes a month for

the same percentage of desktop users to catch up)

Fun Facts

30 million consumers watch TV via mobile devices

Fun Facts

40% of people look up information about a show

while watching it

Fun Facts

74% of people use their mobile phones to help them

with their shopping

POCKET APP

An overview of the company…

or who the hell are you?

Offices in London and Asia

50+ years team experience in mobile

Mobile experts

Full service

Cross-platform

Uniting creativity with technical know-how

Diverse client base

Pocket App

Creative & consultancy Design

Technical Build

App STORE submission PR & Marketing

Application Analytics

On-going app reviews and upgrades

Our Services

Clients

MOBILE TOOL KIT

Is there more to mobile than apps?

Mobile Toolkit

TEXT PICTURE MESSAGE EMAIL MOBILE WEB

BLUETOOTH PAYMENTS QR CODES GPS

@

£

SMS and MMS

• Broadcast

• Marketing

• Interactions

• Utility

SMS and MMS

Brand: BBC

Campaign: BBC World in America

Release year: 2007

Mobile Email and Internet

41% of Commercial emails are opened on a mobile device

59% 12% 29%

Bluetooth

Brand: Coldplay

Campaign: X&Y album promotion

Release year: 2005

Results: From 87,000 discovered

Bluetooth phones, 13,000 downloaded

mobile content

Response 15%

Payments

o SMS

o Paypal

o App Store In App Billing

o Payforit

o Credit Card

o NFC

Charities

Thank you for your £5

donation to Kids

Company, Charity

Number 1068298. Your

money will help support

vulnerable inner-city

children and young

people.

Brand/Client:

Kids Company

Service:

Mobile donation

Service launch:

12/2009

Media:

Mobile, print

Coupons and QR Codes

Mobile coupons have 10x higher redemption rate then their print

counterparts

Order a coffer from your phone

Brand:

Starbucks

Campaign:

QuickOrder - iphone

Release year:

2008

... and pick it up at the store

Brand:

Starbucks

Campaign:

QuickOrder - iphone

Release year:

2008

Location Based Services

GREAT APPS

Why are some apps better than others?

What Makes a Good App

Touch

Accelerometer

Ears (Mic)

Voice (Speaker)

Location (GPS)

What Makes a Good App

What Makes a Good App

Scanning the Night Sky Using your iPhone’s Compass, Starmap is your tool for viewing the night sky from your actual location and smoothly scanning across the horizon with a panoramic view

What Makes a Good App

Manhattan Apartments for Sale in Augmented Reality

What Makes a Good App

Discover, explore and share more music, TV shows and ads you love.

What Makes a Good App

THREE CASE STUDIES

A few simple solutions…

Peri Products Mobile Mistletoe Campaign

Results

Objective

Periproducts approached Pocket

App to deliver a solution for one

of their flagship products, a

portable mouth freshening spray

called 'UltraDex'. The solution

needed to tie in a Christmas

theme for a December launch.

The key objective was to create

more brand awareness around the

product.

The project was delivered on time and to budget, within the tight deadline and

budgets. The app was launched successfully at the Comedy Gala and app downloads

grew sizeable after the Gala launch. The apps were received well by users resulting in

lots of positive comments. Periproducts have indicated they will be promoting the apps

every Christmas moving forward.

Travel Agency Winter Destinations App

Ski Maps- Ski Maps is the must have resource for all skiers and snowboarders.

It gives you unlimited instant access to over 1,000 trail maps from all around

the world.

The maps are quickly downloaded to your

device so that they can be viewed anytime from

the mountain, even without cell service! Ski

TrailMaps is a handy resource while on the

mountain, to aid in planning a trip or showing

your buddies where you went on your last trip.

Diversey Field Sales Tool

Objective

Pocket App were charged with

delivering a mobile app solution that

would integrate all of the various sales

documents and information resources

in to one place- the app

Results

Field sales staff are infamously resistant to change and accepting new processes, so it was

important to get everything perfect first time.

Initial field based app tests in 2 regions have gone very well and the sales staff have

enthusiastically adopted the app.

A full roll-out across all UK regions is now in progress.

paul@pocketapp.co.uk

@pocketapp or @paulswaddle

Tel: +44 20 7183 4388

Design Examples

Delivering for clients…

Design Process

UX USER EXPERIENCE

VI VISUAL IDENTITY

UI USER INTERFACE

We take our clients through the full design experience. From

creating the brand and identity all the way through to high fidelity final designs of the application

with a full wireframe depicting the entire user experience for the

project.

Design Building Blocks

Some examples of recent Pocket App’s design projects.

Design Examples

The W Hotel application integrates the mBlox Engage platform to deliver news and deals based on the user’s location.

W Hotel

Design Examples

Gamestacker

Gamestacker is a location based, peer-to-peer game trading app designed to help

gamers discover 2nd-hand games nearby.

Design Examples

Oracle

The Pocket App team has developed multiple assessment and questionnaire tools for Oracle.

Generated reports include key insights, graphs & charts which help the user in making an informed

decision for future planning and growth.

Design Examples

ABB

ABB required an app to help their engineers monitor and track large mining machines. Our

solution allows engineers to collect and post hundreds of data points, syncing in real time with

ABB’s servers. Saves potentially millions of pounds of downtime cost from better maintenance

Design Examples

Shred-up

Shred-up is a sport news reader application for iOS. It allows users to keep up to date

with all the latest extreme sports news within their customised categories

Design Examples

Championship

Fantasy league is an extension of our client’s existing service, reimagined and

adapted for a full mobile experience. Allowing user’s to manage their fantasy

teams on the go.

CASE STUDIES

Additional projects …

Results

Delivered a solution which allows Pole Star to provide 24 hours a day tracking to their customers via their smartphone.

Objective

Create a mobile solution to allow Pole Star’s customers to track and monitor their shipping fleets from a smartphone

Case Studies

Results

Expected to generate significant PR in tourist-related press

Expected to reach minimum sales target within week 1

Objective

Provide a range of apps using the content that Welcome Guides publishes online

Case Studies

Results

Delivered on time

Seamless incorporation

Objective

The purpose of this project was to raise donations and provide awareness for the Women’s Aid Foundation

Case Studies

Results

Provided The Eve Appeal with a further payment platform, which can be re-used for future campaigns

Objective

Provide a creative iPhone mobile solution that incentivises donation to charity and which supports the integrated campaign.

Case Studies

Results

Increasing the efficiency of their internal recruitment processes

Allows them to reach out to a wider audience

Objective

Allow users to upload a video CV using their camera phone

Case Studies

Results

3 unique applications delivered on time and to budget

100% ROI over target

Objective

Provide a commercially successful cross-platform health encyclopaedia

Case Studies

Results

The Triptu application has just been launched and Triptu is in the process of signing up businesses to offer users promotions.

Objective

Deliver multiple resort-based promotions to relevant holiday-makers

Case Studies

Competitive Pricing Structure

Full service / cross-platform

Account Management

Quick turnaround

Hugely Experienced

Why Pocket App

“The Pocket App team understood our priorities and delivered exactly what

was required. A great, innovative team“

—Conservative Party Chairman

“The guys at Pocket App have a vast experience of mobile and apps.

I wouldn’t hesitate to recommend them. “

—Mobile Strategy, Microsoft

“Pocket App have a expert team in mobile. I can highly recommend

them”

—Mobile Content, Samsung

“The launch went without a hitch and we were all very pleased with the result. I would recommend Pocket App to anyone looking for a solution in the mobile space.” —Head of Digital, Grey London

What our clients say…