Pomp Forum Sak Van Den Boom Time For Change

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Sak van den Boom, Customer media council

4/3/2010 Slovenia

TIME FOR CHANGE

Customer Media Council 2010 Ljubljana 4 march 2010

Marketing is more and more about

publishing.

THE UNDERSTANDING

Publishing is more and more about

content marketing.

THE UNDERSTANDING

Customer Media Council 2010

Content marketing is more and more about

multiplatform presence.

THE UNDERSTANDING

Multiplatform presence is more and more about

interactive networked communication.

THE UNDERSTANDING

Brands create and distribute

Integrated content that attracts, holds and serves key audiences across all media

channels.

KLM MAGAZINE

Bron: Smart rich mediaCustomer Media Council 2010

KLM MAGAZINE

IFLY MAGAZINE Six times a year More than 1 million clients (dutch) 125.000 readers Reading time 10 minutes Click possibilities per issue: over 600 Per click more than 2 tags

THE UNDERSTANDING

WHAT WE DID IN THE PASTBuying reach

Creating engagement

WHAT WE ARE DOING NOWCreating engagement

Getting reach

The new marketing paradigm isabout creating

accountable platforms of digital utilities and content,

created by ourselves and our consumers

THE UNDERSTANDING

WHAT WE DID IN THE PASTSpending 80 % on distribution

20 % on content

WHAT WE ARE DOING NOWSpending 80 % on content

20 % on distribution

ALBERT HEIJN

ALLERHANDE Montly magazine (since 1956) Circulation 2.3 million, reach 4.2 million Digital magazine, with daily new recepies Weekly specials Games How to movies Personal cookbooks Shopping list GPS (*closest shop)In one click everything on your mobilephone

RABOBANK

DICHTERBIJ 4 TIMES A YEAR CIRCULATION: MORE THAN 1 MILLION 150 EDITIONS POSSIBILITY TO LOCALISE PARTS OF AN ARTICLE OR FULL PAGE 100 PERCENT OF CONTENT CAN BE LOCALISED LOCALISED BY LOCAL BANK COOPERATION THANKS TO A SPECIFIC CONTENT MANAGEMENT SYSTEM TO KEEP ON A CENTRAL BASE THE QAULITY UNDER CONTROL

RABOBANK

UNILEVER

VDVELDE

Print + ezine for a perfect score

AUGMENTED REALITY

BELGACOM

From electronica brand to an entertainment brand

AUGMENTED REALITY

how the first-ever living, breathing, moving, talking magazine came to life

NEW CHANNELS

Be there were

Your customer is

THNXFOn behalf of the Customer Media Council

To keep yourself informed please register yourself at

www.customermedia.nl

Pomp Forum Sak Van Den Boom Time For Change

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