( Yes, we want it all—everything, ” generally

tills is what a womanseeks for when she’s buy-

ing a beauty product. AAbeauty product that can

make her as fair as snowwhite, works hard to keep

her r moisturised, supple skinall day, blends quickly like a

charm , covers those itsy-bitsylittle spots in a wink , while

she stays cool and makesherself appear mornkig-

fresh even at the end ofthe day—is that too

much to ask ask for?

ation with them isnot new I ye beenusing their prod-ucts for manyyears. ’ She hasbeen chosen as theface of Pond’s whitebeautyrM BB+ Fair-ness cream , “It ’s anhonour to to representa brand that lye a!ways loved Thebrand has been partof my j ourney to thecrown and I’m m reallyexcited and proud to bethe face of this product ,which is indeed the lu-Lure of fairness. It is afirst of its kind solutionthat not only makes oneinstantly spotless but alsogives long lasting radi-ance. I look forward tobeginning my first as-signment as a MissIndia with a brandthat has been in-strumental in mysuccess , ” sheadded.This associationmarks the be-ginning ofNavneet’s careeras she featuresin n the TVC forthe latest inno-vation from thePond’s portfolio .

POND’Swhite beau-

ty BB+ fairnesscream also completes

the daily Pond’s face careregime with its instant natu-

ral coverage and advancedsunscreen protection , in addi-

tion to superior skin lightening

ness cream not only im-proves skin texture andeffectively lightens skinfrom within but also pro-vides Natural looking looking in-stant glow for Indianskin. Clinically provento lighten skin toneand reduce darkspots. GenWhlLeTM

Formula is enrichedwith a powerful mixof Vitamin B3. Vit-amin E Allantomand advanced superior sunscreenprotection

en

4

I• HOW LONG DOES AATUBE LASTS?Under normal usage ,Pond’s BB cream isbest used within 3years after the dateof manufacture ,

One tube is rec-ommended for 2months of of daily use.

make up 13% ofthe market Thistrend has sincespread from SouthKorea to manyAsian countries including Singapore ,Hong Kong, Taiwanand China

Leading Koreanbrands include Mis-sha , The Face Shop,Etude House , Suib-wasoo, Skin Food . Dr.Jart and Hanskin .

Today, many interna-tional brands have re-alised the importance ofBB cream and hence havestart ed launching theirown BB Cream formats.

• WHY IS THE PACKSMALL IN SIZE?It is pocket-sized for

1 83% said they were not happy with what it does to their skin

L and are ready to try something new.

pp

Bennett Coleman & Co. Ltd

TIMESOFIND IA .COM I EPAPER.TIMESOFINDIA.COM

and brightening benefits.With its smooth and light tex-

ture , Pond’s white beautyTM BB÷fairness cream is applied in threeeasy steps after cleansing wiLliPond’s white beauty face wash. Fora smooth , flawless complexion .simply squeeze a small amount ofofPond’s white beauty TM BB÷ fair-ness cream onto fingertips , dot theforehead , cheeks and chin, Then ,blend and spread outward towardsthe hairline and j awiine for an eveneven

coverage.Providing muili-t argeted cov-

erage with skin lightening benefitsthat lasts throughout the day,Pond’s white beauty TM BB+ fair-ness cream is the perfect comple-ment to the Pond’s daily face careregime.

MUMBAI: Summer skin care con-sists of both , protecting one’s skinfrom sun damage and keeping ithydrated and fresh looking. looking. Andnow there is a single solution forboth; the BB cream i.e. the beau-ty ty benefit cream - a unique skincream that promises all day longradiance with skin care even inthe lace of scorching tempera-tures.Pond’s, with over 160 years of ex-perience when it comes to skincare, has recently introduced theirrevolutionary Pond’s white beau-ty BB+ fairness cream. An in-novative beauty solution from thePond’s white beauty portfolio , this

•MLAcom i

that givc

efficacies

• ConvenieReducesthe r

during beauty

• AHordabllltyAvailable in d iffer

consumers to owi

• Unique PropositionThe first beauty product hybrid between skin

care & cosmetics to offer cross-functionalefficacies.the Pond’s BB cream provides nat-

ural coverage that is suited to In-dian n skin tone. The Pond’s EBcream conceals spot inslanUy andalso works from deep within theepidermis to lighten stubbornspots; it is the perfect solution forall day long, spot-less radiant skinand skin care.Currently, this revolutionary creamis being promoted by the newlycrowned Miss India 2013, NavneetKaur r Dhillon. Currently baskingin the glory of her prestigious win,talking about her relationship withthe brand , she said, My associ-

• MuIti-Function BenetitsA A combination between skin care and cosmetics benefts

that gives you instantgratification and longer-term skincareefficacies.

• ConvenienceReduces the number of beauty & skin care products required

during beauty ritual.BB cream from Pond’s offers mul-tiple benefits. First is the instantcoverage of spots which resultsin a blemish free look and the sec-ond is its lightening action on theskin from deep within to revealperfect skin. With SPF 30 PA++and GenWhite cover formula ,

• AHonlabilityAvailable in different price ranges, making it affordable for

consumers to own one.

• HOW IS B8 CREAM DIFFERENTFROM LIQUID FOUNDATION?

Liquid fou ndation offers sheerto heavy coverage , and pre-dominantly no skincare bene-fit. BB cream offers variousskincare benefits as well assheer to medium coverage.

convenient and easy use , wher-ever you go.

in Asia and South Africa , wehave proven that our BB creamworks with consumers with dif-fecent skiti tones to deliver a hh at-ural looking, even finish.

been tested by over 1400 con-sumers , proven to be safe , non-irri tating, and unlikely to causeirriLatio ti under tiormal use.However , if you have a history ofskin allergy or are prone tobreakouts , it is always best toperform a skin test on your wristor neck before applying the BBcream on the face.

• THERE IS ONLY 1 SHADE AVAIL-ABLE , HOW DOES THIS BLEND WELLWITH MY SKIN TONE TO ACHIEVE

PERFECT NATURAL COVERAGE?The Gen White formula workswith your unique genetic make-up, giving you a natural glow thatradiates from within.

Our formula is scientificallydesigned to address differentconsumers ’ skin lighteningneeds. Through consumer tests

• Vitamin 63- Pond’ s signature ingredient, helps to reduce and

control melanin accumulation on the skin

• Vitamin E — — A A potent fat soluble anti-oxidant to neutralize the

harmful effects of free radicals which can trigger melanin

production which leads to darker skin

• Altantoin Recognized as an anti-inflammatory by US FDA found

in the corncornfrey plant and helps to reduce processes that can

lead to increased pigmentation

• Advanced Superior Sunscreen Protection SPF 30 PA++ SPF 30

PA++ - Helps to protect against skin tanning and photo ageing

• DOES IT REPLACE MY FACIALMOISTURIZER?Yes, it is an all in one solu-tion for your skincare needs.

• WILL IT CLOG MY PORES?

No , Pond’s BB Cream has a non-pore s clogging ’ formulation

• WILL BB CREAM HARM MY SKIN?Pond’s BB creams are designedto work with your skin. IL has• WHERE DOES BB CREAM FIT

INTO MY CURRENT BEAUTYREGIME?It is applied after wash-ing your fac e, butbefore any makeup,like concealer , blush

• THIS BB CREAM SEEMS MORE‘CAKEY’ , DOES THAT MEAN THAT IT ISMUCH THICKER TH AAN COMPE TITORS?

Our BB cream is speciallydesigned with many skincarebenefits , and it has been testedas a light texture formula , anddoes not leave unwanted residueon skin , does not make skin feel-ing sticky and absorbs quickly. Itis proven to be suitable for dif-ferent skin types.

In fact , when you try on ourBB cream , you will notice thatyou do not need to use as muchof our product to achieve thatinstant natural coverage.

WITH the Pond’s Institute ’s Formula and SPF 30 PA++ ad-dual-acting sophisticated skin vanced sunscreen protection.lightening GenWhite Cover Pond’s white beauty BB+ fair-

or powder. It maytake the place ofyour primer or fouii-dation.

BB CREAM , also knownas Blemish Balm Creamwas originally formulatedin Germany by dermatol-ogist Dr. ChristineSchrammek in the 1950s ,the cream was initiallyused to protect patient ’sskin after laser proceduresand surgery, while alsoproviding light coverage.

Introduced to South Ko-rea and Japan in the1980s , BB C REAM hasbeen named ‘the secret ofKorean actresses’ and in2005 , has been heavily en-dorsed by Korean celebri-ties , which gained it largeexposure in these Asianmarkets.

The cream became ahit especially in South Ko-rea , where BB creams

Pond’s has been dedicat-ed to snake real differencesto women ’s skin-care need.The motive of the surveydone by a leading beautymagazine was to under-stand a woman ’s daily

beauty regimen betterand subsequently offerher with a solution

Hundreds of womenwrote back ex

�� pressing theirs k i n c a r e

n e e d s

About Pond’s:Pond s is a global thce care expert that h a presence in over 50 countries including As �hil�pines Thailandlnd�iesla China Vietnam Korea and Japan) and LISA making It a skin care brand to reciwn with The brandboasts of state of the art R&D facilities led from Ponds Institutes at New York, Tokyo and Madnd hel�ng itcreate international beauty solutions for the discerning woman The Ponds philosophy is based on theapplication of leading edge technology to face care and giving customised solutions for different skin careneeds. By combining this willi an intimate understanding of the woman’s skin care neeth and requirements,Pond s delivers results women can see and feel

91% women saidthat they want anall-in-one n-one fairness

cream that providesInstant and long lasting

fairness.

ladies weren ’t t ttoo happy withtheir fairness creams. Accord-ing to Pond’s, the big advantagesof of this new product is a more ef-fective absorption , a more po-tent SPF rating and a lighter Lex-ture (oil-free). Some also high-light the power of of hydration andant iox idanL action. The popu-larity is growing in Europe andpromises to conquer the fourcorners of of the world.

85% women said that afairness souffl é

is their magic beautyproduct that occupies thetop slot on their dressingtable , which they turn to

religiously; twice a weekto look their best.

and they all resonated that no ,women aren ’t t satisfied with howtheir skin feels at the moment.They wanted a skin cream , richin vitamins and minerals , thattworks simultaneously as a foun-dation. It is safe to say that the

TIMESADVERTORLALAND PROMOTIONAL FEATURE

Beauty Queen’sBeauty SecretMiss India Navneet Kaur Dhillion torepresent the brand.The new, all -in-one Pond’s white beauty

TM BB+

fairness cream

A A CONSUMER CONNECT INflAT�E

A A GREAT COMPLEMENTTO THE POND’S FACECARE REGIME:

Pond’s while beauty BBi lainiesscream is available b r Hs.125 for 18

gm and Rs69 for 9 om.tion to superior skit

WHY BBCREAM IS

POPULAR AMONGCONSUMERS

THE GENERAL EFFICAACIESOF BB CREAMThe BB CREAM is billed as a hybrid between cosmeticand skin care benefits with different formulation andproduct claims across competing brands in the beautyindustry.

Some skin care benefits of BR CREAM:

• Contains whitening, hydrating, anti-aging and/oroil-control properties of a face moisturizer,

• Soothes skin like an anti-inflammatory,• Suitable even for sensitive skin,• Contains LIV protection, eliminating the need to

apply additional sun block.

Some cosmetics benefits of BB CREAM:• Brightens skin in the same way a primer does,• Evens out complexion complexion like a lightweight foundation,• Covers blemishes like a concealer.

NOW GEr Instant natural coverage

— — Reduces dark spots

— — Lightens from within epidermislevel

— — Evens skin tone

— — SPF 30 PA+÷ protects fromUVA, UVB and visible light

— — Non-pores dogging

— — Light, non-oily texture

FAQ For ConsumerThe science behind Pond’s whitebeauty TM BB+ lairness cream

• WHAT IS THE UNIQUE BENEFIT THATYOU CAN WOULD EXPECT FROM

FUTURE OF FAIRNESS CREAMTo get a perfect skin matchingfor Asian Skin tone.

ORIGIN OF BB CREAM

II www.facebook .com/Pondstndla

@pond slndia

Visit uus at w�w.punds.in

The Reason For BB cream