Post Trade Show Report

By:Chinmay

Chhatiawala & Emeka Louis Ichoku

Who we are:

O Sony Corporation O Headquartered at 1-7-1 Konan, Minato-ku,

Tokyo , JapanO Senior Manager, Sony, Camera Division:

Chinulouis SasanabeO Major products: Audio, Video, Televisions,

Information and communications, Semiconductors, Electronic components

digital camera product

line:

SonyCybersh

ot

General Trade Show Information:

Heart of the digital world 2012

An acronym for "Center for Office Automation, Information Technology and Telecommunication"The world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments with an estimate of 512 Exhibitors and 334, 000 business visitors, more than 4,200 companies from over 70 countries

Venue: 30521 Hannover, Germany

Date: September 4 to 7, 2012

Organizer: the Deutsche Messe AG

Reasons For Attending Trade Show:

1. Gain customer feedback2. Evaluate the competition3. Generate leads4. Increase industry knowledge5. Make connection for joint venture and licencing

agreement6. Introduce our product to new market7. Improve our distribution chain8. Open doors for future sales call9. Build up professional network10. Develop new marketing techniques

Reasons For Layout Choice:

O To clearly and impressively communicate our company’s identity and the benefit we deliver

O To effectively meet our target customers’ needs

O To attract the attention of prospects during the show

Trade Show Activities

I. Senior Manager, Sony, Camera Division: Chinulouis Sasanabe

O • Ensure the management team are aligned with and support the vision, etc.

O • Provide oversight, support and act as role model

O • Identify any changes that are necessary

O • Overall – lead by example

II. Project Manager: Noam Tanaka

O • Managing co-ordination of the partners and working groups engaged in project work.

O • Managing project deliverables in line with the project plan.

O • Monitoring project progress and performance.

III. Sales Head: Tom Satou

O • Manage the right things - Time and

People

O • Sales ethics

O • Motivating sales people

O • Team building

IV. Technical Head: Tsun-Yan Suzuki

O • Work with set designer on technical

construction and implementation aspects of scenery.

O • Develops lighting design based on booth design.

O • Coordinate deployment and use of

company owned and/or rented sound reinforcement equipment.

V. Sales Manager: Bruce Nakamura

O • Manage the right things - Time and People

O • Apply basics of sales approaches

O • Sales ethics

VI. Customer Relations Manager: Kenichiro Yamamoto

O • ListeningO • Conflict ResolutionO • Positive ImageO • Follow-through

Achievement:O Leads (28)O 1 licensing prospectO 5 distributors (deal with 2 already

sealed)