Post on 18-Oct-2014
description
transcript
power up!your influence
onnon-design deliverables
@pboersma adaptive path
2001
2011
?
Design
ResearchStrategy
Process
Evaluation
Manage
Business
Design
Strategy
Research
Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
Process
Manage
Business
Strategy
Evaluation
Design
ResearchtypicalUser-Centered
Design
Process
Manage
Business
Strategy
Evaluation
Design
Research
MoreElements of
User Experience
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
you caninfluence
these non-design deliverables
you caninfluence
these non-design deliverables
power up!your influence
onnon-design deliverables
for each deliverable I will show:deliverable
an exampletips & tricksinput from the ux team
BusinessPitchScenarios
Estimate
press play to startplay
X
Tips & tricks for the pitch:the pitch
en-vision the futureby visualizing itset expectationsaround client-contribution
input from ux team on the pitch:the pitch
visions of the futuresketches of partial solutions
BusinessPitch
Scenarios
Estimate
Select Game Length:1 min
5 min15 min
30 min60 min
15 min
how many dots do you see?
“many”and
“a lot”are good first guesses!
output
assumptionscalculationsexplanations
risks
when possible
input for estimates
scope itemsrequirements
approachteam skills
experience with subjectexperience with client
experience of client
when available
example output
assumingwe design 10 wireframes(5 complex + 5 medium)
plus 15 components
output
assumptions
calculations
(explanations)risks
we estimatewe need 300 hours
butwe don’t know the
documentation needsof the developer
(5x16 + 5x8) + (15x12)
Tips & tricks for estimating:estimating
you determine what gets estimatedexplore every assumption
you
input by ux team on estimates:estimates
assumptions & riskswhat is easy/hard?estimates for deliverables
Strategy
Position
Competition
select player 1player 1
sales service
communitiescore brandclient
client
Competitor
CompetitorCompetitor
CompetitorCompetitor
Big Competitor
Big Competitor
sales service
core brand
communities
client
client Competitor
Competitor
Tips & tricks for positioning:positioning
1. create a map2. find the spot that matches your ux vision3. see who else is there4. identify differences
input by ux team on positioning:positioning
attributes that are important to userscompetitors, in terms of UXscope items that differentiate
Strategy
Position
Competition
select player 2player 2
Tips & tricks for competitive analysis:competitive analysis
“know your enemy”(sun tzu, the art of war)
input by ux team on competitive analysis:competitive analysis:
competitors, in terms of UXswot analyses(strengths-weaknesses-opportunities-threats)
Evaluation
Prototype
Test
typicalUser-Centered
Design
DesignConceptDetailed Design
Sketch
Research
Personas
Interviews
Quiz!user-centered design
the IxDAHH
whichdeliverable
is this?
Instructions:1. shout the name of
the deliverable(in English, sorry)
2. keep your own score(be honest)
3. win fabulous prizes!(1st, 2nd and 3rd prize)
(actual quiz removed)
Manage
Scope
Optimize
Beta
select difficulty
easymediumhardexpert
easy
easy hard
contributes
essential
quickwin
repair quality
winner!
pickjust a few of these for your
project!
Tips & tricks for scoping:scoping
1. rank all scope-item candidates2.determine their dependencies3.select the winners
input by ux team on scoping:scoping
what is easy / hard?what contributes / is essential?what should go together?
Manage
Scope
Optimize
Beta
play again?yesnoyes
ABC
28% better
Tips & tricks for optimizing:optimizing
10 experiment to learn what works for your users20 goto 10
input by ux team on optimizing:optimizing
ux version of KPI’s(key performance indicators)alternative designsanalysis of usage
Manage
Scope
Optimize
Beta
Process
BusinessPitch
Scenarios
Estimate
Design
ResearchEvaluation
Strategy
Position
Prototype
Test
ConceptDetailed Design
Sketch
Personas
Competition
Interviews
Process
Roadmap
Service Design
RequirementsReview
Roles
Steps
Create new map?yesno
A B?
A B21 3 4
C D2a
1 3 5
2b
4b
4a
4c
6
SITEMAP
wireframesrequire-
mentsusability test
Screen
FLOWproto-type
designprinciples
Persona
1 2 3 4
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
A B
userresearch
conceptdesign
detaileddesign
prototype & evaluate
C Duserresearch
conceptdesign
detaileddesign prototype &
evaluate
userresearch
prototype & evaluate
prototype & evaluate
A B21 3 4
?
userreseach
concept design
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
Tips & tricks for the design processes:the design processes
1. brainstorm deliverables2. create a diagram3. document the entire process
do not copy someone else’s diagramnot
input by ux team on the design process:the design process
ux team deliverablesux team responsibilities preferred way of working
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
Process
Manage
Business
Strategy
Evaluation
Design
Research
you caninfluence these
non-design deliverables
Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
MoreElements of
User Experience
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
power up!your influence
onnon-design deliverables
@pboersma adaptive path
game over
@pboersma adaptive path