Post on 07-Jan-2017
transcript
Table Of ContentsMission & Details
Bio - Duane Brown
Who Took The Survey
Salary By Country
United States
United Kingdom
Canada
Australia & New Zealand
Europe
Rest Of The World
The End
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Mission & Details
Mission
Help make salaries more open and
transparent within our discipline.
There is a black box around what
we made and this hurts all of us.
By making salaries more
transparent, we can all make sure
we’re paid what we’re worth based
on our experience and knowledge.
Details
This was a self-reporting survey done
online. The survey data wasn’t looked
over by a compensation or data
analysis.
I did this survey to help understand
what our industry is paying us and
how much we might be leaving on the
table. I cleaned up all the data myself.
Duane BrownHello!
I’m Duane. This salary survey is my contribution to our community.
I’ve lived in 5 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk.
Say hello on Twitter: @DuaneBrown
Hello!
I wanted to take a moment and thank everyone who helped fill out the survey, promote it online and made sure we got as many replies as we did.
Without everyone’s help, this survey wouldn’t exist right now. Thank you.
The Numbers
We received 241 responses from around the world including India, Czech Republic and New Zealand.
Our top three countries being United States, Canada and United Kingdom.
Country # Of Responses
United States 160
United Kingdom 29
Canada 21
Australia & New Zealand 8
Germany 5
Belgium 3
Netherlands 2
Spain 2
Top 8 Countries with Responses
Gender * asked this question late. Only covers 153 of 241 responses
Female Male Non-binary Prefer Not To Say
18 131 1 3
Where They Work
Where Do You Work? # Of Responses
Agency 130
Client/Brand 87
Non-Profit 1
Self-employed/ Freelancers 18
Other 5
Company Size
Company Size # Of Responses
1 - 10 Employees 25
11 - 50 Employees 69
51 - 200 Employees 66
201 - 500 Employees 20
501 - 1,000 Employees 21
1,001 - 5,000 Employees 16
5,000+ Employees 12
Self-employed/ Freelancer 12
Total years experience working overall VS years experience working in paid
Number of Responses For Each Question
Number of Years Years Experience Working Years Experience Working in Paid
Less Than A Year 8 32
1 - 2 Years 37 59
3 - 5 Years 87 107
6 - 9 Years 62 30
10 - 15 Years 35 11
15+ Years 13 1
Platforms
What Platforms Do You Work On? # Of Responses
AdWord 231
Bing 185
Facebook 142
Linked In 61
Twitter 67
Amazon 19
Display 144
Programmatic 60
Important Notes
● Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
● All salaries are in the local currency for that country
● Years experience is just in paid● For city results: only used cities
that had at least 10 responses
Demographics + Other Data: United States
Where Do You Work? Total
Client/Brand 53
Agency 87
Self-employed/Freelancer 13
Other 6
Gender Total
Female 12
Male 80
Non-Binary 1
Prefer Not To Say 2
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
151 134 84 39 37 16 97 42
Numbers are total respondents who answered the question.
United StatesYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $20,000 $80,000 $40,945 19
1 - 2 Years $32,000 $135,000 $55,755 38
3 - 5 Years $10,000 $290,000 $71,234 74
6 - 9 Years $30,000 $150,000 $94,404 19
10 - 15 Years $85,000 $300,000 $156,000 8
15+ Years $200,000 $200,000 $200,000 1
* 2 people didn’t put how many years they worked in paid and so I left them off this part of the survey.
Company Size Salary in USCompany Size Minimum Salary Max Salary Average # of Respondents
1 - 10 Employees $22,000 $60,000 $42,079 5
11 - 50 Employees $15,308 $42,000 $30,133 7
51 - 200 Employees $20,000 $53,400 $32,933 9
201 - 500 Employees $18,000 $50,000 $30,800 5
501 - 1,000 Employees $23,000 $32,500 $27,750 2
1,001 - 5,000 Employees $0 $0 $0
5,000+ Employees $32,000 $32,000 $32,000 1
Agency Salary in USYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $30,000 $48,000 $38,584 12
1 - 2 Years $32,000 $85,000 $50,780 23
3 - 5 Years $34,000 $125,000 $61,050 40
6 - 9 Years $56,000 $110,000 $88,167 6
10 - 15 Years $85,000 $135,000 $112,334 3
15+ Years $200,000 $200,000 $200,000 1
Client/Brand Salary in USYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $20,000 $70,000 $38,500 4
1 - 2 Years $40,000 $95,000 $58,300 10
3 - 5 Years $46,100 $170,000 $77,083 28
6 - 9 Years $66,000 $122,000 $84,667 6
10 - 15 Years $111,000 $125,000 $118,000 2
15+ Years $0 $0 $0
Self-employed/Freelancer SalaryYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $40,000 $80,000 $60,000 2
1 - 2 Years $0 $0 $0
3 - 5 Years $10,000 $290,000 $135,000 4
6 - 9 Years $30,000 $150,000 $109,443 6
10 - 15 Years $230,000 $230,000 $230,000 1
15+ Years $0 $0 $0
New YorkYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $38,000 $70,000 $47,000 4
1 - 2 Years $50,000 $75,000 $62,000 5
3 - 5 Years $60,000 $125,000 $83,250 4
6 - 9 Years $97,000 $126,660 $107,887 3
10 - 15 Years $0 $0 $0 N/A
15+ Years $0 $0 $0 N/A
SeattleYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $0 $0 $0
1 - 2 Years $43,000 $85,000 $60,000 3
3 - 5 Years $58,000 $93,000 $72,000 4
6 - 9 Years $75,000 $101,000 $88,000 2
10 - 15 Years $117,000 $117,000 $117,000 1
15+ Years $0 $0 $0
San FranciscoYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $80,000 $80,000 $80,000 1
1 - 2 Years $61,000 $78,000 $69,500 2
3 - 5 Years $60,000 $170,000 $99,063 8
6 - 9 Years $110,000 $110,000 $110,000 1
10 - 15 Years $300,000 $300,000 $300,000 1
15+ Years $0 $0 $0
ChicagoYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $35,000 $40,000 $37,500 2
1 - 2 Years $40,000 $55,000 $50,000 3
3 - 5 Years $59,850 $87,500 $70,874 3
6 - 9 Years $0 $0 $0
10 - 15 Years $85,000 $135,000 $110,000 2
15+ Years $0 $0 $0
DenverYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $38,000 $41,000 $39,500 2
1 - 2 Years $35,000 $46,870 $40,935 2
3 - 5 Years $53,000 $70,000 $61,250 4
6 - 9 Years $66,000 $66,000 $66,000 1
10 - 15 Years $230,000 $230,000 $230,000 1
15+ Years $0 $0 $0
US City Salary AveragesYears Exps. In Paid New York Seattle San Fran Chicago Denver
Less Than 1 Year $47,000 $0 $80,000 $37,500 $39,500
1 - 2 Years $62,000 $60,000 $69,500 $50,000 $40,935
3 - 5 Years $83,250 $72,000 $99,063 $70,874 $61,250
6 - 9 Years $107,887 $88,000 $110,000 $0 $66,000
10 - 15 Years $0 $117,000 $300,000 $110,000 $230,000
15+ Years $0 $0 $0 $0 $0
Demographics + Other Data: United Kingdom
Where Do You Work? Total
Client/Brand 15
Agency 13
Self-employed/Freelancer 1
Other 0
Gender Total
Female 0
Male 16
Non-Binary 0
Prefer Not To Say 1
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
28 20 20 6 10 1 11 5
Numbers are total respondents who answered the question.
United KingdomYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year £18,000 £40,000 £25,000 5
1 - 2 Years £15,310 £60,000 £33,588 8
3 - 5 Years £22,000 £53,400 £35,037 11
6 - 9 Years £22,000 £50,000 £36,406 4
10 - 15 Years £32,500 £32,500 £32,500 1
15+ Years £0 £0 £0
Company Size Salary in UKCompany Size Minimum Salary Max Salary Average # of Respondents
1 - 10 Employees £22,000 £60,000 £42,079 5
11 - 50 Employees £15,310 £42,000 £30,133 7
51 - 200 Employees £20,000 £53,400 £32,933 9
201 - 500 Employees £18,000 £50,000 £30,800 5
501 - 1,000 Employees £23,000 £32,500 £27,750 2
1,001 - 5,000 Employees £0 £0 £0
5,000+ Employees £32,000 £32,000 £32,000 1
Agency Salary in UKYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year £40,000 £40,000 £40,000
1 - 2 Years £20,000 £32,000 £25,250 4
3 - 5 Years £31,000 £53,400 £38,080 5
6 - 9 Years £22,000 £37,623 £31,875 3
10 - 15 Years £0 £0 £0
15+ Years £0 £0 £0
Client/Brand Salary in UKYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year £18,000 £26,000 £21,750 4
1 - 2 Years £15,308 £60,000 £39,234 3
3 - 5 Years £22,000 £40,000 £32,500 6
6 - 9 Years £50,000 £50,000 £50,000 1
10 - 15 Years £32,500 £32,500 £32,500 1
15+ Years £ £ £
LondonYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year £40,000 £40,000 £40,000 1
1 - 2 Years £22,000 £60,000 £38.899 6
3 - 5 Years £31,000 £53,000 £36,343 7
6 - 9 Years £50,000 £50,000 £50,000 1
10 - 15 Years £0 £0 £0
15+ Years £0 £0 £0
Non - LondonYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year £18,000 £26,000 £21,750 4
1 - 2 Years £15,310 £20,000 £17,655 2
3 - 5 Years £22,000 £42,000 £32,750 4
6 - 9 Years £22,000 £37,625 £31,875 3
10 - 15 Years £32,500 £32,500 £32,500 1
15+ Years £0 £0 £0
* Used all salaries outside London. Cities include Newcastle, Manchester, Portsmouth, Bristol..ect.
Demographics + Other Data: Canada
Where Do You Work? Total
Client/Brand 9
Agency 10
Self-employed/Freelancer 2
Other 0
Gender Total
Female 4
Male 12
Non-Binary 0
Prefer Not To Say 0
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
21 16 18 5 9 2 15 5
Numbers are total respondents who answered the question.
CanadaYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $28,800 $45,000 $36,560 5
1 - 2 Years $45,000 $70,000 $54,400 5
3 - 5 Years $40,000 $87,000 $62,572 7
6 - 9 Years $89,000 $90,000 $89,500 2
10 - 15 Years $75,000 $90,000 $82,500 2
15+ Years $0 $0 $0
Agency Salary in CanadaYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $28,800 $30,000 $29,400 2
1 - 2 Years $45,000 $47,000 $45,667 3
3 - 5 Years $50,000 $87,000 $65,250 4
6 - 9 Years $89,000 $89,000 $89,000 1
10 - 15 Years $0 $0 $0
15+ Years $0 $0 $0
Client/Brand Salary in CanadaYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $40,000 $45,000 $42,500 2
1 - 2 Years $65,000 $70,000 $67,500 2
3 - 5 Years $40,000 $70,000 $59,000 3
6 - 9 Years $90,000 $ $90,000 1
10 - 15 Years $75,000 $75,000 $75,000 1
15+ Years $ $ $
Quick NoteConverted the NZD salaries into AUD, so we can get more responses for this end of the world
Demographics + Other Data: Australia & New Zealand
Where Do You Work? Total
Client/Brand 2
Agency 3
Self-employed/Freelancer 2
Other 0
Gender Total
Female 1
Male 5
Non-Binary 0
Prefer Not To Say 0
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
8 4 5 2 4 0 6 2
Numbers are total respondents who answered the question.
Australia & New ZealandYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year $38,000 $38,000 $38,000 1
1 - 2 Years $51,000 $51,000 $51,000 1
3 - 5 Years $50,000 $85,000 $63,000 5
6 - 9 Years $85,000 $85,000 $85,000 1
10 - 15 Years $0 $0 $0
15+ Years $0 $0 $0
Quick Note
Aggregated responses for anyone paid in EURO:
Belgium = 3 responsesFrance = 1 responsesGermany = 5 responsesIreland = 1 responsesNetherlands = 2 responsesPortugal = 1 responsesSpain = 2 responses
Demographics + Other Data: Europe W/O UK Data
Where Do You Work? Total
Client/ Brand 5
Agency 10
Self-employed/Freelancer 0
Other 0
Gender Total
Female 1
Male 8
Non-Binary 0
Prefer Not To Say 0
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
14 8 10 5 6 0 9 5
Numbers are total respondents who answered the question.
EuropeYears Exps. In Paid Minimum Salary Max Salary Average # of Respondents
Less Than 1 Year €14,000 €28,200 €21,300 2
1 - 2 Years €24,000 €45,000 €34,000 4
3 - 5 Years €20,000 €50,000 €35,512 7
6 - 9 Years €20,000 €51,200 €35,600 2
10 - 15 Years €0 €0 €0
15+ Years €0 €0 €0
Quick NoteOutlier countries we didn’t get enough response for this time, but wanted to show something for them.
OtherCountry Years Exps. In Paid Where they work? Salary
India 1 - 2 Years Agency 450,000 INR
India 3 - 5 Years Client/Brand 600,000 INR
Czech Republic 6 - 9 Years Client/Brand 22,000 CZK
Croatia 3 - 5 Years Agency 16,000 HRK
OtherCountry Years Exps. In Paid Where they work? Salary
Russia 1 - 2 Years Agency 12,000 RUB
Singapore 6 - 9 Years Agency 70,000 SGD
Switzerland 1 - 2 Years Agency 72,000 CHF