SEMINAR ON“MCDONALD’S

STRATEGY IN INDIA

Under the guidance of Prof.Sudhir M

Seminar byArjun Shetty V

INTRODUCTIO

N

McDonald’S Incorporation

Started by-Richard and Maurice McDonalds in 1940

Purchased by Ray Kroc-1955

Largerst fast food chain

McDonalds globally

32000 restaurants 64 million customers 119 countries

McDonalds in India

Opened in Delhi-1996Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore

Nasik,Chennai,Hyderabad,Surat, Ahmadabad etc

Invested 450 crores so far -total planned investment is 850

crore

BUSINESS MODEL

Franchise Model

Product Consistency

Long Term Brand Image

CHALLENGES IN ENTERING INDIAN MARKET

Re-enginerring The Menu

Vegetarian Customers

McDonald’s strategy in india

LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CENTRIC AND CHILD

CENTRIC STRATEGY SUPPLY CHAIN STRATEGY BRANDING

Conclusion

Thank You