Post on 23-Oct-2014
transcript
INFLUENCE OF SOCIAL NETWORKING SITES ON MBA STUDENTS
BY NAME: MOORTHY.M.R.V.PAMPANAROLL NO: 1225111414SEC: “D”
INTRODUCTION
SNS had become a part in young people’s life
They reduced barriers for communication
To know what Negative impacts it causes?
Benefits ? Is it time wasting process or not? Most popular sites are face-
book ,twitter.
LITERATURE REVIEW
Article on why youth love SNS ?-university of California.
Social networking sites influence on minors-by European commission on information.
Research problem
Influence of social networking sites on personal and professional life of MBA students.
Objectives
The basic objective of the paper is to understand the usage pattern of social media among youth in GITAM UNIVERSITY.
The study also explores the preference of the youngsters regarding various social media web sites.
The perception levels of individual towards social networking site.
The works gen-y would concentrate if social sites don’t exist.
The negative impacts of social networking sites. The benefits of social networking sites to MBA
students
Methodology
Secondary data through internet Primary data through questioner
which is well structured . Sample size: 39 respondents Sampling technique: quantitative
analyses.
Questionnaire
questionnary.docx
PRIMARY FINDINGS
MAIN PURPOSE OF SURFING SNS??
MOST INFLUENCIAL FACTORS
PICTURE MESSAGES MESSAGES EVENTS STORIES OTHERS0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.0033.33
20.51
12.82
25.64
7.69
MOTIVATING FACTORS
Series1
IF NO SNS THEN HOW PEOPLE USE THEIR TIME???
STYUDYING HANGING OUT WITH FRIENDS
SHARING YOUR EXPERIENCES
DOING HOBBIES DOING ANY USEFUL WORK
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
5.13
25.64
15.3817.95
35.90
UTILIZATION OF TIME IF NOT USING SOCAIL NETWORKING SITES
Series1
BENEFITS OF SNS TO MBA’S??
64.1012.82
25.64
BENEFITS OF SOCIAL NETWORKING SITES
CONNECTING EASILY WITH FRIENDSMORE INFORMATION ABOUT THINGS AROUNDGREAT WAY IN LEISURE TIMEFOUND LIFE PARTNEROTHERS
NEGATIVE IMPACTS ON SNS
LOSS OF PRIVACY LOSS OF TIME ADDICTION EMOTIONAL DISTURBANCE0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
23.08
30.77
38.46
5.13
NEGATIVE IMPACTS IN SOCIAL NETWORKS
Series1
RESPONSE FOR INVITATIONS THROUGH THESE SNS
SOCIA
L CAUSE
PROFS
SIONAL/
EDUCATI
ONAL EVEN
TS
BIRTH
DAY PA
RTIES
FORMAL O
UTINGS
ANY SP
L EV
ENTS
OFF
ERED
BY
FRIE
NDS FO
R TIM
EPASS
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
33.3328.21
12.82 10.2615.38
RESPONCE FOR INVITATIONS
Series1
CONCLUSION
MOST POPULAR SITE- FACEBOOK AVG TIME-ONE AND HALF HOUR PURPOSE- FOR UPDATING AND CHATTING INFLUENCTIAL FACTOR IN SNS- PICTURE MESSAGES
& STORIES BENEFIT- REDUCE THE BARRIER OF
COMMUNICATION NEGATIVE ASPECT- ADDICTION RESPONSE FOR INVITATION- SOCAIL CAUSE AND
PROFESSIONAL EVENTS.