PR for Beginners

Kate Elliott

Press or public relations – a method of communicating via print, web or broadcast media 

Raise and reinforce awareness of your brand with customers and prospects

Benefits of PR

• Marks you out from competitors• Makes you a company customers have "heard of”• Creates positive impression• "Free”• Independent and therefore more believable than ads• Online opportunities

Example Topics

Natural/Created• New product/service• Expansion/annual financial results• Quirky customer/unusual angle• Events & open days• Celebrities• Comment on topical story/give local angle to national news• Conduct market research• Letters to editors

Business News

Event PR

Competitions & Reader Promotions

PR Tips

• Must be prepared to respond quickly - timing• Research - media pack• Read the publication!• News distribution agencies• Well-written press release

Non-media PR

• Sponsoring a local sports team or event• Donating products to charity auctions• Competitions• Giving talks at conferences or other events• Taking a stand at an exhibition• Newsletters

Follow up, follow up and follow up!

Kate ElliottMarketing Director

Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL

Tel: 01603 716700kate@activemd.co.ukwww.activemd.co.uk

Editorials from £75

Press Releases from £150

Contacts