Post on 11-Feb-2015
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PR Guidebook to targeting bloggers
Type of bloggers
DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc
PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS
INDIVIDUAL BLOGS or COLLABORATIVE BLOGS
TEXT/ PHOTO/ VIDEO BLOGS
Most Journalists are opening their own blogs
Journalists Bloggers
8 COMMANDMENTS while pitching to
bloggers
Comment First Pitch Later
1.
Preferably, first talk to them over the phone*
*Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.
2.
Get their details right3.
Show you know who they are
4.
Don’t stalk; but be persistent
5.
Send regular doses of information
6.
Press releases
“NO, I’d much rather be pitched a story idea that is tailored to my blog”
“YES, its nice to receive updates”
Do you send
them to bloggers
or no?
*It’s good to know their personal preferences as there are 2 sides of the coin.
7.
And finally…
Bloggers actively promote their
stories on Facebook and Twitter –track their tweets/
shares/ comments
8.
THANK YOU &
Hope this is of help