TripAdvisor for Tourist Attractions

Source: comScore, June 2013

TripAdvisor: World’s largest travel site

We are in 33 countries and have over 21 languages, including China with DaoDao.com

260 million

70user contributions

every minute

3.1 million

businesses listed,including 1.1+ million

accommodations

Unique monthly visitors*

Candid traveller photographs

*Source: Google Analytics, worldwide data, July 2013

+ + +4 million1

1 2 3 4 5

6% 6%

12%

29%

48%

Average Score is 4.08Percentage of all ratings, April 2013

TripAdvisor reviews are largely positive

4

5

After travelling…

Source: www.Lab42.com

46%Post hotel

reviews

70%Post attraction

reviews

40%Post restaurant

reviews

WOW!

Your Overview

Attraction page on TripAdvisor

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TIPS: Make sure your name and contact details are correct and up to date Choose the main photo yourself

Get verified as the Owner/Manager

Gain full access

7

TIP: Use all your free tools - get verified as manager to gain full access

Use your Owners Centre

Manage your listing

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TIP: Use all your free tools - get verified as manager to gain full access

Management Response functionality

Respond to reviews

9

TIP: Respond to both positive and negative reviews to show your visitors you

care about their feedback

Examples of participants

Spotlight Attraction

10

Facebook App

Social Media

11

TIP: Share your great feedback with your Facebook audience

Poster with QR code

Offline Exposure

12

TIP: Request reviews and promote your profile in offline materials

Review Express

Request more reviews

13

Reminder emails are a great way to generate fresh reviews and potentially impact your popularity ranking

TripAdvisor for Business Resources

• Widgets Centre

– www.TripAdvisor.dk/Widgets

• Management Centre

– www.TripAdvisor.dk/Owners

• Blog

– http://www.tripadvisor.com/TripAdvisorInsights

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TripAdvisor for Hotels

Guests are visiting TripAdvisor more frequently prior to booking

Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.

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Do Online Reviews Impact Booking?

17

of global travellers say their booking decisions are

impacted by online reviews

of global hotels say reviews are important

for bookings

93% 96%

The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey.

EMBRACE FEEDBACK

TAKE CONTROL

TripAdvisor Management CentreONLY 1 OF 4 OF HOTELIERS ARE TAKING ADVANTAGE OF THIS IMPORTANT TOOL

Source: TripAdvisor internal data

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The Management Centre can help you:

Track reviews and customer satisfaction of

your property

Respond to reviews and provide potential

customers with useful information

Utilise TripAdvisor reviews to increase booking

conversionPromote

Engage

Monitor

What is Business Listings

• Direct contact details on your TripAdvisor property page

• Special Offers – attract additional guests

• Announcements – highlight your property

• Slideshow – show off your property

• Exclusive additional features in the Management Dashboard

• Show your Special Offer on TripAdvisor mobile site and app*

Get additional exposure and direct bookings for your hotel with:

*at an additional cost

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TripConnectA link on your TripAdvisor profile featuring your rates and availability — sending travelers directly to your online reservations center.

Offering a Powerful New Way to Maximize Direct Bookings with:

Your contact at TripAdvisor

For Visitors Attractions and DMO’s:Dorota Szymczynska

Manager, Partnerships

dorota@tripadvisor.com

+44 20 3320 3226

For Hotelliers:Thomas Peck

Sales Executive, BL

tpeck@tripadvisor.com

+44 20 3194 2244

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