PREMIUM SOLUTIONS

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PREMIUM SOLUTIONS. Severe Solution. Total Solution. Shoes. ProSolution. Total Solution. PREMIUM Mid-Grade Price. ULTRA-PREMIUM Standard Premium Price. Brand by Monroe PREMIUM Friction Formulations 98% Coverage w/ 550 SKUs - PowerPoint PPT Presentation

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PREMIUM SOLUTIONS

Shoes

Total

Solution

Severe Solution

ProSolution

Leading Brand

ULTRA-PREMIUM Friction Formulations

99% Appl. Coverage w/ 1,213 SKUs

“Safe & Sound” 90 Day Guarantee (T.S.)

Rubberized Shims (attached)

528 SKUs w/ NEC Hardware in Box

72 SKUs w/ Sensory Locking Plate

91 SKUs w/ Wire Wear Sensors in Box + 23 SKUs accessory line for 99.9% coverage

National Promotions / Advertising

Brand by Monroe

PREMIUM Friction Formulations

98% Coverage w/ 550 SKUs

Constrained Layer Shims (attached)

162 SKUs w/ NEC Hardware in Box

Total Solution

ULTRA-PREMIUM Standard Premium Price

PREMIUM Mid-Grade Price

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Monroe Brakes Offering is Growing

Total Solution Ceramic Pads - 454 SKUs Total Solution Semi-met Pads - 664 SKUsSevere Solution Pads - 88 SKUs

• 1,129 SKUs with OE Rubberized Shims (ALL Attached)

• 528 SKUs with Noise Elim. Clips Hardware• 72 SKUs with Sensory Lock Plate• 91 SKUs with Wire Wear Sensors (+23 SKUs

Special Apps)

ProSolution Pads - 550 SKUs• 162 SKUs with Noise Elim. Clips Hardware

1,206TS + SSSKUs

ULTRA-PREMIUM Everything The Installer Needs

Electric WireWear Sensors

NoiseElimination

Clips

Silicone BasedLubricant

WolverineRubberized

Shims

Sensory LockingPlate (when more severe

Braking is possible)

Tenneco PremiumFriction

Formulations

ULTRA-PREMIUM FeatureSensory Locking Backing Plate (SLP)

One Up on the Competition:

MONROE replaces Standard Backing Plate with an SLP when more Severe Braking pressures and temperatures are possible; added to both Light & Heavy Duty applications

FROM: Ford & Chevrolet / GMC ½ Ton Pickups and Vans

TO: The Largest Medium Duty / Heavy Duty Trucks

Gripping Multi-Direction Teeth Prevent Friction Separation Under More Severe Braking

More Rigid to Prevent Friction Separation Under More Severe Braking

Fleet Managers want:• SEVERE DUTY • COMMERCIAL GRADE• PREMIUM QUALITY

MONROE SEVERE SOLUTIONanswers the need.

SOLUTIONS FOR• Fleet Maintenance Managers• Extending Maintenance Schedules• Overall Cost-Per-Mile Performance• Emergency Vehicles

Great High Heat Fade Performance Independent Lab Testing Verification

Severe-Duty Friction Formulas 88 SKUs - “HDX” prefix

39 SKUs Medium Duty – no options 49 SKUs – new Severe Duty options

NEC Hardware Kits – OE Required Applications Lead the market with Sensory Locking Plate (SLP)

Technology – 54 HDX SKUs

More Rigid to Prevent Friction Separation Under Severe Braking

Multi-Direction Teeth Grip &Prevent Friction Separation Under Severe Braking

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45250

38500

22500

0 25000 50000

8.5

6.3

6.9

0246810

#2Comp.

#1Comp.

MONROE HDX

Noise Index (10 = Best / 0=Worst)

Pad Life (km)

D785: Dynamometer comparisonUSCT protocol

Average of Five (5) USCT Tests

PERFORMANCE VS. AFTERMARKET

• Premium friction formulations with Tenneco certified ingredients

• Noise reducing slots &/or chamfers on 95% of all pad sets

• Quality noise dampening constrained layer shims on 99% of pads

• Precision ground friction surface for uniform rotor contact

• Electro-static coating for corrosion protection

• 550 Top SKUs = 98.6% Coverage• FX prefix = Semi-Met (283 SKUs)• GX prefix = Ceramic (267 SKUs)

• 162 SKUs include Stainless Steel Noise Reduction Hrdw

0 10 20 30 40

Total Solution

C3. Premium

ProSolution

C1. Premium

C2. Premium

C4. Premium

C1. MidGrade

Pad Life Comparison

Great pad life from Monroe

Thousands, Km

Link City Traffic Testing Data

Electric Wire Wear Sensors supplied in 91 Pad Set boxes.

6 of the 91 Pad Sets require multiple designs for Import applications

91 Pads Sets with EWWS plus the 23 special designs for full coverage

Monroe # Years Sample Makes/Models Position

DX396A 1987-02 BMW 300’s, 500’s, 700’s M & Z Series R

DX681 1995-06 BMW 530’s, 540’s, 740’s, M, X Series F

DX683 1995-08 BMW/Land Rover 330’s, 525i, 740’s, M, X, Z, Land Rover Series R

DX692A 1994-08 BMW 300’s, 500’s & Z Series R

DX847A 1999-10 Mercedes C, S, & E Series F

DX853A 1998-09 Mercedes CLK, E, SLK Series & Chrysler Crossfire F

• 23 part numbers priced to match marketplace

Electronic Wire Wear Sensor Accessory Line

Yes, Monroe Brakes has the correct EWWS for ImportsBe a Competitive Supplier of Import Application Brake Parts

WX101 WX106 WX111 WX116 WX121WX102 WX107 WX112 WX117 WX122WX103 WX108 WX113 WX118 WX123WX104 WX109 WX114 WX119WX105 WX110 WX115 WX120

Installer End Tab Point

OESpectrum/Reflex/Sensa-Trac Shocks and Struts 90Quick-Struts 225Rancho 40Gas-Magnum 25Strut-Mate Mounting Kits 25Quiet-FlowSS/Welded Muffler Assemblies 90Direct-Fit/Universal Converters 90CalCat Converters 90Dynomax (VT/ Ultra Flo SS/Welded/Super Turbo) 60Thrush Turbo/Welded 40SoundFX Mufflers 30Monroe Ceramics/Dynamics Brake Pads 180/setProSolution Ceramics/Semi-Met Brake Pads 90/set NEW!

Brake Service Training Video

Industry’s Latest, Best in ClassBrake Service Techniques

22 Minute Investment in your ongoing success

Includes a second Video; “Rotor Turning Hazards”

Find and Repair the Problemsmore quickly and accurately

Very Satisfied Customers

Contact your Tenneco SalesRepresentative for your copy

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MonroeBrakes.com Website

Many categories of support & information

2013 Sales Support Materials

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Simplified Catalog

Bold / Highlighted Indicates O.E.

“Δ“ Wire Wear Sensors included

“WX” Wire Wear Sensors listed

ProSolution listed

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Simplified Catalog

“●“ Sensory Lock Plate Technology

“HDX” Severe Solution listed

““ Noise Elimination Kits Included

“BX” Shoes listed

Professional Installer’sBrake Pad BEST VALUE

Ultra-PremiumQuality

Ultra-Premium Price

• Monroe Total Solution + Severe Solution

PremiumQuality

Premium (-)Quality

Mid-GradeQuality

EconomyQuality

Economy Price

Mid-Grade Price

Premium (-) Price

Premium Price

• Monroe ProSolution + Shoes

MONROE TRUSTED BRAND

WHY Monroe Brakes?

MONROE Brand – Trusted and Respected By Installers for 90+ years

99% Application Coverage – Import, Domestic, Medium Duty

Product Features & Performance Benefits BETTER than all competitors ►Positive Molding Technology, ►New Ceramic Formula tested BEST ►Full Coverage Ceramic line, ►Sensory Locking Plates, ►NEC Hardware in Box, ►Wolverine Rubberized Shims attached, ►Wire Wear Sensors in Box, ► Lube in Box, ►Protective Shrink Wrap Package.

Strong Sales, Marketing and Technical support

Pad formulas, design & quality verified by Tenneco Engineers using OE Product Quality approval processes.

Truly ULTRA-PREMIUM Quality at a STANDARD PREMIUM Price. Why would a Prof. Installer buy a Standard Premium Product at a Standard Premium Price when they can get Ultra-Premium for the same price or less?

PROSOLUTION – Premium Pads at a Mid-Grade Price

Monroe Brake Fall Programs

Countermen Spiff - $2 Back Per Total Solution Pad SoldDates: 9/1/13 through 10/31/13Earn Up To $500 on a Visa Prepaid Gift Card(Min 25 Brake Pads Sold Qualifies for Promotion)

Consumer Rebate:$15 Rebate on 1 Set of Monroe Total Solution Pads$30 Rebate on 2 Set of Monroe Total Solution PadsDates: 9/1/13 through 10/31/13Rebate Paid in the form of a Visa Prepaid Gift Card