Post on 30-Nov-2014
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Robin Boon, Elena Smirnova, Laurence Verpoort, Lien Vermeire
• Presentation and realisation• Cooperation with M• Communication & marketing• Grant Proposal• SWOT-analysis
Presentation & Realisation
• Our initial assumption: Students (age 18 until 25) no longer know the old Classic Hollywood movies.
Presentation & Realisation
• Target audience: fixed from the beginning• Overview of different ideas:
- movie-marathon (5-6 movies/one night)- first movies of famous icons- atypical roles of famous icons
• Advice Hesling: 1920’s-60’s movies unseen and unknown by target audience start from contemporary, popular references to get students interested
Presentation & Realisation
• 5 aspects that haven taken on a second life in modern culture:- A quote: “Frankly, my dear, I don’t give a damn”, Gone with the Wind (1939)- A scene: passionate love scene at the airport, Casablanca (1942)- A soundtrack: Over the Rainbow, The Wizard of Oz (1939)- An icon: Audrey Hepburn, Sabrina (1954)- First Academy Award: Wings (1927)
Presentation & Realisation
Screenings:• Location : M Museum• Program: 5 consecutive Thursdays in April – May
26 April 2012 19.30 – 21.50 Wings3 May 2012 19.30 – 21.15 The Wizard of Oz 10 May 2012 17.00 – 19.00 Gone with the Wind part 1 break
20.00 – 22.00 Gone with the Wind part 217 May 2012 19.30 – 21.15 Casablanca24 May 2012 19.30 – 21.30 Sabrina
• Free admission
Presentation & Realisation
Framework• Exhibition
- by students, for students- Mecenas students- example: storyboard Gone With The Wind (modern version in comic book form)
• Guest lectures- professor Jan Baetens, professor Willem Hesling, Phd-student Tom Vercruysse- 15 minutes introduction
• Handouts - English & Dutch version- synopsis, first reviews & fun facts
Cooperation with M
• Combining the classic and the modern- architecture- collection
• Stimulate creativity & allow young artistic talent to experiment
• Target audience: lack of students visiting the museum
Cooperation with M
Marketing & Communication
• Competition- Kinepolis and Cinema Zed - perfect balance of commercial (more than Zed) and alternative (more than Kinepolis) cinema
• Poster mix of classic images and pop-culture
Marketing & Communication
Advertisement- Veto: €120 (€40/week)- Dienst Cultuur- student organizations
Marketing & Communication
Social media & website- Facebook - wordpress page with all information(projecthollywood.wordpress.com)
Marketing & Communication
Promotional videos - make students recognise modern references to
Classic Hollywood Culture
Somewhere Over the Rainbow
Grant-proposal
Dienst Cultuur KULeuven, € 1528,40
1. Income : € 0
2. Expense : – Exposition & film screening– Promotion – Unforeseen costs (€200)
Grant-proposalLocation 0 €
Copyright - Screening Rights• Films• Montage
- Music Rights - TaxesTotal:
5 * 76 € = 380 €100 €5 * 11 € = 55 €6% * 435 € = 26,10 €561,10 €
Filmic material 8,55 € (copy of Wings)
Projection material 0 € (KULeuven)
Record material 0 € (KULeuven)
Reimbursement students (material)
20* approximately 25€ = 500€
Reimbursement guest lecturers 5 * 20€ = 100€
Printing 5 * (65*0,05€) = 16,25€
Total: 1185,90 €
Grant-proposal
Logo 0 €
Printing - Flyers (A5, 500 p) - Posters (A2, 50 p)
500 * 0,025€ = 12,50 €50 * 0,20 € = 10 €
Advertisements - Student organisations - Veto
0 €120 €
Total: 142,50 €
SWOT-analysis
• Strengths– Free entrance– By students, for students– Popular modern culture
• Weaknesses– How representative can 45 students be? – Bad timing– Specific target audience
SWOT-analysis
• Opportunities– M-Museum : win-win situation– Educational but entertaining– Geographically transferable
• Threats– Competition– Threshold