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© eventconcepts GmbH
eventconcepts GmbH
WE progress as ONE
© eventconcepts GmbH
Preamble
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... introduces eventconcepts GmbH as a competent and qualified partner for events.
... describes the course of action, the methodological approach and the creative competence.
This document
© eventconcepts GmbH
1. PreliminariesCharacteristics of excellent events
Relevance The event is clearly linked to the business strategy of the organization, contributing to the achievement of set targets
BalanceThe event successfully integrates and balances emotionalization, knowledge transfer, activity, entertainment and interaction
Tailor-made The event is coherent with the corporate culture and values; it respects the participants’ expectations and needs
ProfessionalismThe event is prepared, implemented and followed-up according to highest professional standards regarding every single dimension and aspect
SustainabilityCommunications penetrate the key messages of the event to all target groups within the entire company and initiate follow-up measures
ImpactThe event creates a high impact on the participants providing them with positive emotions, relevant information and operative support
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© eventconcepts GmbH
IntroductionOur 360° value proposition
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eventconcepts GmbH
Event concept, agenda, dramaturgy
Implementation of communication measures
Communication concept (event communication, sustainability measures)
Organisational basics (e.g. location, F&B, hotel, transfer)
Technicalsetup & imple-mentation
Workshops, moderation, briefing of guest speakers
Preparation of keynotes & presentations
Documentation (film, photo)
One face to the customer
Coordinationof sub-providers, supervision of quality
Entertainment (Symbolic Act, teambuilding)
Supervision of progress, team and costs, success monitoring
© eventconcepts GmbH
IntroductionOur full range of services regarding events
Stringent and professional preparation, implementation and follow-up from one source
Planning & Organization
Conception PreparationImplementation
of elementsSupport on site
CommunicationsFollow-up &
Success monitoring
Date & LocationDevelopment of
claim & key visualStocktaking
Preparation of keynotes &
presentations
Overall event management
Definition stakeholders & target groups
Definition of KPIs & proof points
Evening programDevelopment of guiding theme & golden thread
Expectation management
Preparation of moderation &
speaking notesModeration
Setting up communications
cascade
Collection & evaluation of
feedback
Guest performancesDerivation of
design principlesRecruiting of
topic sponsors
Detailed elaboration of interactive
elements
Assistance withworkshop groups
Definition of key messages
Tool kits & give-aways
Invitations & RSVP management
Definition of objectives
Pre-workshopsDetailed elaboration
of filmsSetup of
stage & lightsDevelopment of
communications planEnabling of managers
Food & BeveragesDevelopment
of agendaBriefings & coachings
Detailed elaboration of symbolic act
Operation of technical equipment
Design & implementation of new media & tools
Campaigns
Shuttles & accomodation
Leadership involvement
Writing of scriptProduction of
materialsCollecting of
feedbackWriting of
mails & articlesFollow-up meetings
Technical setup Character of event Rehearsal Design & brandingCoordination ofsub-providers
Documentation of event
Lessons learned
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© eventconcepts GmbH
IntroductionOur methodical approach
Our general method to planning and realizing excellent events consists of 8 steps
Analysis of initial situation
Taking stock of the company’ s overall situation and the expectations within Munich Re (e.g. opinion polls) Analysis of the vision and strategy or rather of the employees’ understanding of both1
Definition of key parameters 2
Defining organizational key parameters: planning the budget, location, setting etc. Defining the general character of the event and the pursued aims
Definition of objectives and guiding principles3
Development of interactive and emotional elements and commitment/involvement of the managerial staff Defining the link to business and the advantages of the event or rather the change elements
Development of agenda overview4
Determining the claim, the key visual and guiding theme Planning of separate items in the agenda
Communications plan5 Setting up the communication cascade and defining key messages Planning and spreading the defined messages in the available communication tools of Munich Re
Detailed elaboration of elements6
Preparation of keynotes and designing of interactive elements Designing and branding/producing of give aways and tool-kits for the managers Development of a special dramaturgy and planning of symbolic acts
Implementation7 Event management, coordination of sub-providers and documentation of the event Production of material, films etc. and preparation of script, individual briefings and speaking notes
Follow-up8 Auditing and precise explanation of all performances Summary and precise report
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© eventconcepts GmbH
IntroductionHow we support our customers
Quality
Tailor-made project teams are staffed according to required know-how and experience
Internal quality assurance through sparring partners outside the project team
Cost consciousness through efficiency and hands-on approach when appropriate
Customer Orientation
Customer wishes and customer needs determine everything we do: all measures are reviewed against that objective
Dedicated project team with dedicated project manager as contact person for customer
Flexibility regarding necessary or desired changes as well as required resources
Reliability
On-time delivery in desired quality
Participation in regular jour fixe calls and appointments
Timely escalation in case of unforeseen circumstances or delays
Transparency
Specific project plans and regular status reporting
Transparent invoicing including detailed documentation of provided services
Disclosure of partners and providers
Transparency regarding third-party costs7
© eventconcepts GmbH
How we ensure quality and minimize risks
Quality Management(analogous to the ISO
9001 principles)
Leadership
Customer focus
Mutually beneficial supplier
relationships
Factual approach to
decision making
Continual improvement
System approach to management
Process approach
Involvement of people
In order to ensure high quality we always mind a reliable and mutually beneficial supplier relationship. We can exhibit a stable, longtime and approved network with reliable suppliers in
many different business sectors.
Without customer satisfaction any business will ultimately fail, or at best tread water. Therefore customer focus is our most important principle.
The strategy, direction and ultimate success of any business is largely dependent upon its leadership. That is the reason why we prefer clearly communicated responsibilities.
The involvement of the people and their needs is important to ensure commitment for any project. We encourage the involved people and integrate them in the project. Seeing all business activities as a process and
managing in this way enables greater efficiencies through a clearer view of what is happening. We continuously compare target and performance in
order to go against possible difficulties.
We view all business activities and processes as parts of an integrated system. Thus we increase greater efficiency and effectiveness throughout the organization during a project.
Challenging all activities in a project ensures a continual improvement. We never rest on our laurels in order to guarantee the best result.
Good management practices are based on the use of facts, data and information. We document, evaluate and monitor every action during a project in order to decide objectively and effectively.
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© eventconcepts GmbH
References: Example 1 (1/2)
Slogan “Set the Course”
1. Vision 2015: Motivation and commitment, identification with and pride of Fujitsu2. Integrate all managers in the process of business development3. Demonstrate the leadership role of managers4. Create a change culture and change willingness5. Positioning of the new CEO 6. Kick-off for the transformation program
Objectives
Moderation of the summit Symbolic act: “Get Started – Construction of the Premises” (idea and instructions) Get together with the CEO (organization) Live voting system (idea, organization and technical support) Team building event „Loosening the Knots“ (idea, realization and instructions) Workshop: Defining leadership guidelines (idea, instructions and organization) Fishbowl: Vision 2015 & our way of leadership (idea, instructions and organization) Guest speaker: Rudi Lamprecht / former Siemens board member (idea, realization,
organization) Special Leadership Summit Newsletter (idea, organization, realization and handout on
the last day)
KeyElements
About 130 top managers from Central Europe, Middle India and AsiaScope
Welcome of the new CEO and kick-off of transformation processOccasion
Fujitsu Technologies Solutions GmbH Leadership summit, Mallorca February 2012
ReorientationKick-off
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© eventconcepts GmbH
References: Example 1 (2/2)
Impressions
Fujitsu Technologies Solutions GmbH
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ReorientationKick-off
© eventconcepts GmbH
References: Example 2 (1/2)
Fujitsu Technologies Solutions GmbH Employee event, November 2011
Slogan “Red Day 2011 – Kick it now””
1. Inform employees about the new corporate strategy, vision and mission, the targeted culture, brand & positioning
2. Increase identification with Fujitsu by triggering emotions and achieving strong commitment; employees feel the “winner spirit”
3. Create awareness of the big picture and the future direction, make employees understand their contribution to the achievement of the business targets within their daily business
Objectives
Intro movie (idea, realization, technical support) CEO speech (idea, composition, support) Symbolic act (idea, realization) Corporate song “Shaping the future together” (idea, composing, performance) Guest speaker Mr. Red alias Oliver Kahn (idea, organization, support) Photo shooting with Mr. Red (idea, organization and support) Results fair (idea, coordination, branding) Event branding (posters, flags, brochures, flyer,)
KeyElements
1,000 employees on site, plus 30,000 employees in 30 countries connected via live stream
Scope
Create a new team and a winning spirit to ensure successful transformationOccasion
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StrategyIdentification
© eventconcepts GmbH
References: Example 2 (2/2)
Impressions
Fujitsu Technologies Solutions GmbH Employee event, November 2011
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StrategyIdentification
© eventconcepts GmbH
References: Example 3 (1/2)
O2 Germany GmbH & Co. KG Leadership conference part 3,
December 2005
Slogan“it´s up to you”
1. Presentation of the annual results2. Motivation and commitment3. Goals and challenges of 20064. Demonstrate the leadership role of the managers5. Results 100days O2 in 2008 program
Objectives
Event branding (flags, banners, program booklet, blouses for hostess, registration counter)
CEO speech (realization graphic design) Intro movie and intro music (idea, technical support, realization, organization) Nextexpertizer interview sessions (idea, concept, organization, technical support) Brainstorming sessions (concept, organization, realization, technical support) Round-table brainstorming feedback sessions Get together music lounge (Branding, idea, organization, realization, technical support) Song: it´s up to you (idea, realization, technical support)
KeyElements
230 top managers all across Germany Scope
Raise awareness for performance orientation at the beginning of a new financial year
Occasion
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PerformanceLeadership
© eventconcepts GmbH
O2 Germany GmbH & Co. KG Leadership conference part 3,
December 2005
References: Example 3 (2/2)
Impressions
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PerformanceLeadership
© eventconcepts GmbH
References: Example 4 (1/2)
NextiraOne Deutschland GmbH Employee event, December 2012
Slogan “Move in the right direction”
1. Appreciation and recognition of the efforts of the past few months 2. Presentation of success stories3. Generating optimism and motivation for the next year4. Demonstrating the perspective after the crisis mode5. Outlining perspective of the new NextiraOne6. Building a winning spirit as part of future corporate culture
Objectives
Intro movie (idea, technical support and realization) Broadcasting the event live from Berlin to 3 German sites and the headquarter of the
company in Paris (idea and technical realization) Composition of an own company song (“Move in the right direction”) and live
performance of the singer/composer at the event (idea, realization, technical support and live performance)
Bus shuttles to the 5 locations (organization) Get together dinner (organization and support)
KeyElements
Employee event with more then 600 employees, live on 5 different locations connected via video conference
Scope
Keep employees motivated after months of restructuring and facing a transformation process
Occasion
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Transformation5 cities at once
© eventconcepts GmbH
References: Example 4 (2/2)
Impressions
NextiraOne Deutschland GmbH Employee event, December 2012
Berlin
Paris
CologneLüneburg Stuttgart
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Transformation5 cities at once
© eventconcepts GmbH
References: Example 5 (1/2)
Versatel AG Leadership conference, June 2007
Slogan “fit for growth”
1. Motivate for the second half of the year2. Integrate managers into the process of business development 3. Demonstrate the leadership role to the managers4. Reduce the boarders between business units and business areas 5. Create a more professional and a change-oriented culture 6. Reduce the comfort zone of the managers
Objectives
Moderation of the conference CEO speech (idea and composition) 9 short presentations about the status quo (organization and technical support) Guest speaker: Helga Hennge / On the summit of the Mount Everest 1999 (idea and
organization) Desire cards for the second half of the year (idea and realization) Picture show in the lounge (idea, organization, realization and technical support) Snap hooks as give-away (idea and organization)
KeyElements
109 participants, 3 managing directors, 5 regional managers, 26 business unit managers and 75 department managers
Scope
Kick-off of the planned growth trackOccasion
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GrowthLeadership
© eventconcepts GmbH
References: Example 5 (2/2)
Impressions
Versatel AG Leadership conference, June 2007
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GrowthLeadership
© eventconcepts GmbH
References: Example 6 (1/2)
Atreus Interim Management GmbH Manager networking conference, March 2013
1. Positioning of Atreus as the preferred partner for the interim managers, raising their commitment towards Atreus
2. Kicking off of the reorientation of Atreus towards a strong networking company including new forms of cooperation between provider and interim managers and an intensified partnership
3. Creating a corporate feeling for the (freelance) interim managers, offering them a professional “home”
Objectives
Moderation of the conference Symbolic act (“Flying pics”) (idea, organization, realization) Event branding (flags, banners, program booklet, blouses for hostess, registration
counter) Keynote speech (realization graphic design) Intro movie and highlight clip/“extro movie” (idea, organization) Panel discussion (idea, concept, organization, technical support) Break-out sessions (concept, organization, realization, technical support) Live-mind-mapping-format (idea, organization, realization) Guest keynote and dinner speaker (idea, organization, realization, technical support) Walking acts and DJane (idea, organization, realization, technical support)
KeyElements
200 Interim Managers of the Atreus NetworkScope
Occasion Reorientation of the company towards a networking company
Slogan A.Partnership – MehrWert durchVernetzung(= Benefits from thenetwork)
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CollaborationNetworking
© eventconcepts GmbH
References: Example 6 (2/2)
Impressions
Atreus Interim Management GmbH Manager networking conference, March 2014
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CollaborationNetworking
© eventconcepts GmbH
Slogan “Welcome to the Fujitsu Oktoberfest”
1. Create an unique evening which differs to the formal evening events2. Design of an unforgettable event by reducing the costing 3. Setup of an original Oktoberfest Tent for 5.000 people inside a fair hall4. Create the original look and feel of a real Oktoberfest tent5. Setup of entertainment and rides in and outside the tent 6. Production of an original Oktoberfest welcome and beer tapping ceremony
Objectives
Invasion of 80 original Bavarian girls and boys in their traditional costumes Original Oktoberfest table setup for 5.000 people Welcome and beer tapping ceremony Original Oktoberfest stage setup with corporate Branding Serving of 5.000 original fried chicken Oktoberfest style and beer on the tables Entertainment by one of the most famous Oktoberfest bands, “Münchner Zwietrcht”
KeyElements
5000 Room nightsRoom Nights
Evening Event of the annually “Fujitsu Forum” with 11.000 visitors Occasion
Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013
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References: Example 8 (1/2)CorporateNetworking
© eventconcepts GmbH
Impressions
Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013
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References: Example 8 (2/2)CorporateNetworking
© eventconcepts GmbH
Raiffeien-Tours RT-Reisen GmbH / rtk Annual meeting, October 2013
Slogan “Berlin 2013”
1. Inform the association members about new joint ventures, benefits and corporations for their offices
2. Panel discussion with the CEO’s of the major tour operators3. Presentation of new business partner with their portfolio4. Professional workshops5. Specialized internal trade fair
Objectives
Animated screen wall Hotel Award ceremony Keynote speaker Thomas Stein Exclusive preview of the new Stage Entertainment musical “Gefährten” with the original
horse on stage Visit of the musical “Hinterm Horizont” in Berlin 20ties party night at the “Adagio”
KeyElements
1.800 Room nightsRoom Nights
Annual meeting with 850 participants Occasion
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CorporateAssociation
References: Example 9 (1/2)
© eventconcepts GmbH
Impressions
Fujitsu Technologies Solutions GmbH Employee event, November 2011
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CorporateAssociation
References: Example 9 (2/2)
© eventconcepts GmbH
Selected references
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© eventconcepts GmbH I 2013
eventconcepts GmbH
Lindwurmstrasse 124 Rgb
80337 München
fon +49 (0)89 54 76 79 - 0
fax +49 (0)89 54 76 79 - 29
mail box@eventconcepts.de
web www.eventconcepts.de