MARIONETTEF R E N C H C O F F E E - H O U S E I N P R A G U E

L I U D M I L A S I E E D I N A , A N A S TA S I A M I T Y U R I N A , I Z A B E L L A H R Y T S AY E N KO, A N A S TA S I A S H E M S H U R , N I K I TA D E TO C H E N KO

E N T R E P R E N E U R S H I P ( Š AV Š - W S 2 0 17 / 20 1 8 )

OUR IDEA

OUR MISSION AND GOALS

Satisfy the need of people in an inexpensive coffee shop, providing standardly high quality products and a distinctively pleasant atmosphere.

Open one cafe in Prague

To popularize the cheap but high-quality level of institutions expanding the network

Change the market situation by changing the paradigm of consumption of this type of goods and services

FACTORS OF SUCCESS

MIDDLE CLASS

FRANCHISINGROBOTS

ClientsWorkersManagement

Board of Directors

Managers

Clients

Suppliers

Outsourcing services

BUSINESS MODEL

FACTORS OF SELECTION OF PLACE

TOURISM / INCORRECTLY DEAR AREA

AREA OF REAL LIFE

AND ITS CONCENTRATIONS

STYLE

THE ALGORITHM WORKS CAFE

MENUFOOD DRINKS

DESCRIPTION OF THE COMPETITIVE SITUATION

INSTITUTIONSOF FOOD

CAFE OF ANOTHER PRICE CATEGORY

CAFE OF THE SAME PRICE CATEGORY

•22 OTHER

CAFES ANDRESTAURANTS

STARBUCKS

COSTA COFFEE

• CAFE LEVEL

WAYS OF PROMOTINGTHE COMPANY

INTERNET

WEB-SITE

SOCIAL NETWORKS

PRINT ADVERTISING

PRINTING SHEETS, FLUIDS, BROCHURES, BOOKLETS, BILBORDS

PROMOTION

INDICATIONS, MASTER CLASSES, READINGS

INITIAL INVESTMENT

Member 1, 236,400 CZK

Member 2, 236,400 CZK

Member 3, 236,400 CZK

Member 4, 236,400 CZK

Member 5, 236,400 CZK

Notary, 4500 Fee to the bank, 500

Court fee for entry in the Commercial

Register, 6000

Furniture, 510500

Technical equipment

(coffee maker, fridge,

...), 435000

Other equipment (dishes, ...),

29500

Software, 17182 Initial

inventory, 155640

Website creation,

10000

Creation of logo and beverage

cards, 12000

SALES FORECAST

0

100000

200000

300000

400000

500000

600000

700000

0 5 10 15 20 25 30

Revenues from sale of own products

≈ 600 PCs/day

EXPECTED PROFIT AND PAYBACK PERIOD

-1400000

-1200000

-1000000

-800000

-600000

-400000

-200000

0

200000

1 2 3 4 5 6 7 8 9 10 11 12 13

106 THOUSANDS

THANK YOU FOR YOUR ATTENTION