Presentation social media tips & secrets

transcript

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10 Social Media Tips & SecretsJuly 8, 2010

Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392

Sponsored by

Presenter: Heather Mansfield, Diosa Communications

Today’s Speakers

Assisting with chat questions: Chris Peters & Stephanie Parker, TechSoup

Kami GriffithsTechSoup

Heather MansfieldDiosa Communications

Today’s Webinar

• Web 1.0, Web 2.0 and Web 3.0

• 10 Social Media Tips & Secrets :: From beginner to advanced.

• Q&A

Web 1.0 :: The Static Web

• Websites, e-Newsletters, e-Advocacy, Donate Now

Web 2.0 :: The Dynamic Web

• Blogs, wikis and social networking sites

Web 3.0 :: The Mobile Web

• Mobile Websites, Text Campaigns, Smartphone Apps

Social Media Tips & Secrets :: #1• Invest in a good avatar. It should be

square and include your logo. It should also be used consistently on all social networking profiles.

Social Media Tips & Secrets :: #2• Find your Facebook voice. 90% of the

power of a Facebook Page is in the Status Updates because they get News Feed exposure. If you aren’t getting any Comments or Thumbs Up, then you haven’t found it and your Facebook ROI is probably minimal.

Social Media Tips & Secrets :: #3• Be nice. Reply and ReTweet. The

more you ReTweet others, the more often you will get ReTweeted. The fastest way to gain new “Followers” is to be ReTweeted. But be smart about it. Only ReTweet interesting content. Don’t bore your followers with boring chit chat!

Social Media Tips & Secrets :: #4• Mix it up! Don’t only Tweet your own

content. Send out interesting, valuable content that’s ReTweetable. Overtime you will get a sense of what kind of content your Twitter followers are interested in. If you are not getting ReTweeted, then your ROI from Twitter is likely minimal.

Social Media Tips & Secrets :: #5• Use third-party Twitter Apps. There

are currently over 2,900 third-party Twitter Apps (oneforty.com). The vast majority are free and can be used to improve your engagement with all your social networking communities.

Bit.ly

TwtPoll

BubbleTweet

Social Media Tips & Secrets :: #6• Use inspirational quotes and

powerful stats on Twitter, Facebook, YouTube, Foursquare, MySpace, etc. 100% guaranteed to produce ReTweets, Thumbs Up, Comments, etc.!

Social Media Tips & Secrets :: #6• “Activism is my rent for living on this planet.”

– Alice Walker

• 1 in 4 girls is sexually abused before the age of 18 in the United States: http://bit.ly/b9HG0A

• “The truth will set you free. But first, it will piss you off.” – Gloria Steinem

• 73,000,000 sharks are killed annually for shark fin soup: http://bit.ly/3ZHgfa

Social Media Tips & Secrets :: #7• Launch a blog. Blogging allows your

organizations to have a consistent stream of fresh content to post on Twitter and Facebook. Make sure you link to your social networking profiles and feature how readers can sign up for your organization’s e-Newsletter and text message campaigns!

Social Media Tips & Secrets :: #8• Utilize LinkedIn. The vast majority of

nonprofits are creating groups named after their organization. That doesn’t work – even for large nationally known organizations with high brand recognition. It’s better to create a Group named after a cause or issue.

Social Media Tips & Secrets :: #9• Learn basic HTML. You need to know

basic HTML to add “Donate Now” buttons, e-Newletter sign-up boxes, and/or social networking icons to your blog or Facebook Page. Learn basic HTML!

Social Media Tips & Secrets :: #10• Be an early adopter of the Mobile

Web.• 1 in 5 Americans now access the

Mobile Web daily. Nonprofits were one of the first to embrace Web 2.0 beginning with MySpace is 2005, but they have been slow to embrace the Mobile Web. A popular misconception is that is it expensive to so do.

Launch a Mobile Website

The Mobile Web Will Dominate By 2015

Launch a Text Campaign

Social Network on the Go!

Foursquare

Contact Heather

• nonprofitorgs.wordpress.com• Nonprofitorgs.mobi• twitter.com/nonprofitorgs• facebook.com/nonprofitorgs• youtube.com/nonprofitorgs• foursquare.com/user/nonprofitorgs• gowalla.com/users/nonprofitorgs• www.diosacommunications.com

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Questions?

Submit your questions using the chat box.

Continue the Discussion…

• Additional questions can be answered by posting in the Emerging Technologies Forum:– http://bit.ly/btlQVc

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences

Upcoming Webinars

• Tips and Tools for Technology Planning– Tuesday, July 20, 11 a.m. Pacific time

• Business Planning for Nonprofits and Libraries – Thursday, July 22, 11 a.m. Pacific time

Thank you to our Webinar Sponsor!

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.

For more information: pages.readytalk.com/techsoup.html

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Thank you! Please complete the post event survey!

Kami Griffiths, kami@techsoup.org, 415-633-9392