GIORDANO

GIORDANO GIORDANO CONCEPTS

GIORDANO LADIES GIORDANO JUNIOR

GIORDANO’S MISSION

TO MAKE PEOPLE

“FEEL GOOD”

AND

“LOOK GREAT”

Empowerment to employees.

Job specification (recruitment process).

Flat Organization structure.

Service as competitive advantage.

Value-for-money pricing policy.

Information Technology – Inventory system

Core offerings-personalized and exceptional service.

Differentiated and functionally value added products.

Maximizing unit sales instead of margins.

Learning through past experiences.

Value-for-money pricing strategy.

Satisfying employees for more productivity.

Quality merchandise at affordable prices.

Penetrating every segment middle class to affluent class.

“Value-for-money” and “quality merchandize at affordable

prices”.

Mid price positioning.

BSE: Budget cautious customer.

STRENGHTS:

• Skilled labor

• Strong inventory management system.

• Quality products.

• Value-for-money positioning

• Empowerment to employees.

• Good recruitment process.

• Economies of scale.

• Innovative approach.

WEAKNESSES:

Financial

Earlier their positioning was

only of low cost pricing .

OPPORTUNITIES:

They can diversify into other countries.

They can enter into new market.

They can go for sports industry.

They can also enter into footwear industry.

THREATS:

Competitors.

External environment.

Globalization .

high price and non price

competition is increasing in intensity with low demand.

Investment in brand building

and retail outlet needed.

Low switching cost but no collective

bargaining power

Lack of substitutes for casual clothes.

Suppliers can easily be replaced

They should go for making a positioning map it will help

them to understand the position of competitors in market.

They should enter into the untapped markets like other

countries as global expansion.

They should go for new positioning strategy according to

their target markets.

They can open more franchises in different parts.