Post on 04-Aug-2015
transcript
In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
For our media product we tried to develop the
conventions of existing products. To do this we started by looking at
different videos that would influence our work. These
videos included: Pond – You broke my cool, which had a
lot of cut shots and was possibly filmed on a super 8 film camera, or has a filter over it which was put in in
post production, which allows it to have a dream like characteristic which
matches the style in which the song is performed .We also looked at Tame Impala
– Feels like we only go backwards, which had a lot of animation in it but was
giving a similar affect to the Pond song in a way that it
wans’t real and was a psychedelic dream like
experience. We also looked at Temples – Shelter Song,
which is a performance based video but has many
lighting effects etc to create a stylized video that
doesn't’t have your regular band performance feel.
Once we had looked at these videos and analysed them we picked out common conventions. The first thing that instantly jumped to our attention was lack of narrative. The videos all had performances and extra video added but none of them had a strait forward storyline that you could follow that told a clear story. Listening to the music though this is not surprising as both the songs and the bands sound as a whole is up for interpretation, which lets the listener decide what the songs are about, rather than the band telling the listener a story. We tried to recreate this in our own video but we tried to do it in our own style and way so it we where not copying strait from our inspirations. So once inspired we tried to come up with our own style and how we wanted the song to be interpreted through the video we where going to create. We first looked at the long lyrics and realized that a wide range of idea could possibly fit the lyrics as they do not really tell a strait forward story. We then looked in to the music its self and we realized that it had a lot of backwards instruments etc so that was considered in the creation of the style and the video its self.
We kept to the convention by using a
very basic setup in the studio for the
performance-based part of the video
which stopped there from being any major distractions from the
music its self. We then added very dynamic shots of
landscapes etc using different effects to
add the interpretive narrative that we
found in some of the videos we looked at
previously which came from a mixture
of day and night shots which both met
the conventions of our inspirations and the lyrics of the song
we where creating the video for.
Another convention we found was
displayed in the videos we where
inspired by was use of lighting and
lighting effects to add a surreal feel to
the video. We developed this by using studio lights and light effects in postproduction to
add an atmosphere and an artistic spin to the shots. The studio within the
college aloud us to do this by creating a
space like feel where the
performance does not feel like it is in a
room with four walls.
In terms of similarities to our product and the average pop video, there isn’t many but that’s what we set out to achieve so I feel we have
achieved that aspect of our goal for our video. The average pop video could be described as advertising for the artist to sell records, but I feel
our video is quite the opposite of that and is there to purely enhance the listener’s experience of the song. This is done by visually intriguing
shots, which allow interpretation of the lyrics of the song.