Presented by Jürgen Benzler and Jann Warmuth THE … · Presented by Jürgen Benzler and Jann...

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THE VANISHING NEWSPAPER SYMPTOMS AND FACTORS OF ITS DECLINE

Presented by Jürgen Benzler and Jann Warmuth

Table of contents

Symptoms

Factors

Sources

Symptoms

Loss of advertisers, readers, market value

No profitable business anymore

Decreasing revenue of print ads and circulation

Unpopular among young people

Everybody is able to share news and information

Future information source of respondents under the age of 35 in the USA

Internet 39%

Newspapers 8%

Others 53%

Data from: “Abandoning the News”, published by Carnegie Corporation

The Factor(s)

The Internet…

From: www.faz.net

From: www.nytimes.com

From: www.sueddeutsche.de

…passes newspaper as a source of news

…led to a change of public‘s thinking

…is always up to date

…enables to discuss about articles with people all over the world

Sources

www.faz.net

www.sueddeutsche.de

www.nytimes.com

www.carnegie.org

“The Vanishing Newspaper”, published in Goodbye, Gutenberg? – Eric Alterman

Thank„s for your attention!

© by Jürgen Benzler and Jann Warmuth