p r i n t / d i g i ta l / i n t e r a c t i v e / c u s t o m

2 0 1 1 p o rt f o l i o

GCI Gets read• Readershipstudiesshow

thatsuperintendentsrateGCIastheclearreadershipleaderamongindependentpublications**.

• SuperintendentsalsorateGCI asthemagazinethatisimprovingandgrowingthemostwhileothersfallback**.

ReaCh real Customers• GCI’stotalcirculationislargerthaneitherGolf Course

ManagementorGolfdom*.• WhileothersareabandoningBPAauditingorcutting

backtheirreach,GCIcontinuesourcommitmenttoquality,BPA-auditedcirculationtogiveyouconfidenceinyouradvertisinginvestment.

• Inaddition,wemaintainaBPA-audited,1-year,directrequestrateofnearly80%—byfarthehighestinthemarket.

Reach moreof the market,more effectivelywith Golf CourseIndustry!

2011 is the perfect year to make GCIthe cornerstoneof your marketingand sales program in the golf/turfsegment. Why?

Visit our interactive media kit for complete information on our integrated media portfolio: mediakit.golfcourseindustry.com

* June 2010 BPA statement and publisher’s own data. **Readership Study 2010.

2 0 1 1 p o rt f o l i o

MaRket leadership• OureditorialteamisledbyPatJones,the

industry’sbest-knownandmostexperiencedandrespectedjournalist.

• GCI’seditorialplanisdevelopedwithdirectinputandfeedbackfromsuperintendentstomakesurewecoverwhatintereststhemmost.

• Wehaveanexperienced,knowledgeablesalesteamthatmakesiteasytodobusinesswithusandachieveyourmarketinggoals.

CoMplete integration• Wecanhelpyouintegrateyourmessagethanksto anunsurpassedarrayofdigital,database,videoand multimediaplatforms.• OurTMI™database,availabletoqualifiedadvertisers andagencies,isanunequaledtoolthatallowsyoudirect accesstoourin-depthdemographicmarketinformation.

Ifyou’relookingtoexpandyourreachacrossmultipleGreenIndustrymarkets,rememberthatyoucancombineyourGCI advertisingplanwithprogramsinoursisterpublications(Lawn & Landscape, Greenhouse Management & Production, Nursery Management & Production andGarden Center)tomaximizeyoursavingsandtheeffectivenessofyourentiremarketingstrategy.

You Want to make 2011 a BreaktHrougH Year.trust GCI to keep tHe demand pipeline full.

JanuarY feBruarY marcH april maY June JulY august septemBer octoBer novemBer decemBer

plant HealtHPoaControlGuide

DiseaseManagementPlanner

BroadleafWeedControl

SummerCurative

InsectControl

PGRProgramApproaches

Liquids,FoliarsandBiorationals

LateSeasonFungicideApplications

Warm-SeasonWeedControl

PlanningFall

Fertilization

SoilRemediationProductsandPractices

ManagingBentgrassDiseases

SubsurfaceInsectControl

Water managementFixingBadWater

PlanningSystemUpgrades

AquaticWeedControl

MonitoringSoilMoisture

ChoosingtheRightWettingAgent

DroughtSurvivalStrategies

FairwayHead

Replacement

UsingLess-ThirstyTurfTypes

InfiltrationTechniquesandProducts

WaterFeaturesandFountains

OverhaulingDrainage

NewTechnology&SoftwareReport

cultivation/moWing GroomersandRollers

NewTopdressingTechniques

Walk-behindsMinimizingAerificationDisruption

ElectricTriplexes

ManagingAfter-CutAppearance

LightweightFairwayMowing

GrindingandBacklapping

RoughandGroundsMowing

SmallAerifiers UtilityVehiclesandTrailers

DurableHandheldEquipment

case studiesSalt-tolerant

TurfSpecies

Accessories:TeeBoxMakeovers

BermudagrassFairway

Conversions

FairwaySpreaders

VacuumsandBlowers

BunkerLiners

SeedheadSuppression

DrinkingWaterStations

ChoosingBunkerSand

SpecimenTree

Management

ChemicalStorageAreas

ReelSharpening

special reports

TheShop:Equipment

Maintenance&Tools

SmartWater

Management

BuilderExcellenceAwards

TheSodGuide:RenovationandReconstruction

Bonus distriButionGISShowReadexAdSurvey

NewEnglandTurfShow GIE+Expo

CarolinasGCSAShow

OhioandRegional

Conferences

close date December 15 January 17 February 15 March 15 April 15 May 16 June 15 July 15 August 15 September 15 October 17 November 15

material due date December 17 January 19 February 17 March 17 April 19 May 18 June 17 July 19 August 17 September 19 October 19 November 17

2 0 1 1 p o rt f o l i o

+RealScience:Monthlyresearchandtechnicalarticlesfromthebestmindsinacademiaandtheturfindustry+Opinions&Ideas:MonthlycolumnsfromPatJones,TimMoraghan,TerryBuchen,MonroeMiller,JeffBrauer,BrianVinchesiandothers

+CoverStories&SpecialFeatures:In-depthcoverageofthetrends,developmentsandcontroversiesthatdriveourbusiness

JanuarY feBruarY marcH april maY June JulY august septemBer octoBer novemBer decemBer

plant HealtHPoaControlGuide

DiseaseManagementPlanner

BroadleafWeedControl

SummerCurative

InsectControl

PGRProgramApproaches

Liquids,FoliarsandBiorationals

LateSeasonFungicideApplications

Warm-SeasonWeedControl

PlanningFall

Fertilization

SoilRemediationProductsandPractices

ManagingBentgrassDiseases

SubsurfaceInsectControl

Water managementFixingBadWater

PlanningSystemUpgrades

AquaticWeedControl

MonitoringSoilMoisture

ChoosingtheRightWettingAgent

DroughtSurvivalStrategies

FairwayHead

Replacement

UsingLess-ThirstyTurfTypes

InfiltrationTechniquesandProducts

WaterFeaturesandFountains

OverhaulingDrainage

NewTechnology&SoftwareReport

cultivation/moWing GroomersandRollers

NewTopdressingTechniques

Walk-behindsMinimizingAerificationDisruption

ElectricTriplexes

ManagingAfter-CutAppearance

LightweightFairwayMowing

GrindingandBacklapping

RoughandGroundsMowing

SmallAerifiers UtilityVehiclesandTrailers

DurableHandheldEquipment

case studiesSalt-tolerant

TurfSpecies

Accessories:TeeBoxMakeovers

BermudagrassFairway

Conversions

FairwaySpreaders

VacuumsandBlowers

BunkerLiners

SeedheadSuppression

DrinkingWaterStations

ChoosingBunkerSand

SpecimenTree

Management

ChemicalStorageAreas

ReelSharpening

special reports

TheShop:Equipment

Maintenance&Tools

SmartWater

Management

BuilderExcellenceAwards

TheSodGuide:RenovationandReconstruction

Bonus distriButionGISShowReadexAdSurvey

NewEnglandTurfShow GIE+Expo

CarolinasGCSAShow

OhioandRegional

Conferences

close date December 15 January 17 February 15 March 15 April 15 May 16 June 15 July 15 August 15 September 15 October 17 November 15

material due date December 17 January 19 February 17 March 17 April 19 May 18 June 17 July 19 August 17 September 19 October 19 November 17

2 0 1 1 p o rt f o l i o

+RealScience:Monthlyresearchandtechnicalarticlesfromthebestmindsinacademiaandtheturfindustry+Opinions&Ideas:MonthlycolumnsfromPatJones,TimMoraghan,TerryBuchen,MonroeMiller,JeffBrauer,BrianVinchesiandothers

+CoverStories&SpecialFeatures:In-depthcoverageofthetrends,developmentsandcontroversiesthatdriveourbusiness

frequency discounts* ....... 1x ............. 6x ............12x ...........18x ..........24xSpread.........................$10,020...... $8,850.......$8,090..... $7,800.....$7,350FullPage.........................5,160........ 4,560.........4,170........4,030.......3,7902⁄3Page............................4,130........ 3,650.........3,430........3,225.......3,0401⁄2Island............................3,260........ 2,880.........2,700........2,540.......2,3901⁄2Standard......................2,715........ 2,400.........2,255........2,150.......1,9901⁄3Page.............................1,950........ 1,725.........1,625........1,525.......1,4301⁄4Page.............................1,520........ 1,350.........1,265........1,190.......1,1201⁄6Page.............................1,190........ 1,050............990...........930..........875

covers* ..................................................6x ............12x ...........18x ..........24x2ndCover........................................$4,780.......$4,297..... $4,045.....$3,8093rdCover...........................................4,328.........4,102........3,851.......3,6204thCover..........................................5,242.........4,807........4,500.......4,233

color charges* ....................................................single page ........ spreadStandard.............................................................................$578.............$893MatchedColor,Extra............................................................683...............9981,000Matched,MetallicColor.............................................683...............998Four-ColorProcess,Extra.....................................................998............1,313*FrequencyDiscountsareearnedwithin12consecutivemonths,andareearnedbyadvertisinginanycombinationof Golf Course Industry,Lawn & Landscape, Greenhouse Management & Production, Nursery Management & Production, Garden Center, Snow Magazine,andPest Control Technologymagazines.

return on investment program:Pleaseconsultyourrepresentativetomaximizeyourfrequencyandloweryourcostperpage.

other special positions:Forguaranteedpositions,adda10%premiumchargetotheblackandwhitedisplayrate.Indicatethespecialpositiononyourinsertionorder.

special regional and demographic advertising rates:Contactthepublisheroryouradvertisingrepresentativeregardingregionalratesandmechanicalrequirements.

standard colors:Processcyan,magenta,yellow,black,reflexblue(100%C,73%M,2%B),green(100%C,100%Y),andred(100%M,100%Y).Progressiveproofsorcolorkeysrequiredonall4Cadvertising.

digital edition: Allprinteditionadvertisershavetheoptiontoincludetheiradinthedigitaleditionfora5%premiumtotheirgrossearnedfrequencyspaceandcolorrate.Advertisersmayenrichtheirdigitaleditionadvertisementforadditionalcosts.Consultyouradvertisingrepresentative.

classified advertising• $115percolumninch,non-commissionable• Standardtwo-color:$25additional;Standardfour-color:$50additional• Allotherclassified“word”advertisingispayableatarateof$1.10perword (minimumof$30.00)payableinadvance.

inserts:Contactthepublisherforpricingandtheproductiondirectorformechanicalspecifications(asampleisrequired).100lb.coatedbookstockor80lb.offsetstockmaximum.Allinsertswithissuedate,shouldbeshipped,prepaidto:Golf Course Industry,PublishersPress,Inc.,100FrankE.SimonAve.Shepherdsville,KY40165,Attn:CassyLuckett

commissions and general information:15%ofgrossbillingallowedtorecognizedadvertisingagenciesonspace,color,specialpositions,andinserts.Net20daysfromdateofinvoice.Advertisersandadvertisingagenciesassumeliabilityforallcontent(includingtext,representationandillustration)ofadvertisements,printedorelectronic,andalsoassumeresponsibilityforanyclaimsarisingtherefrommadeagainstthepublisher.Publisherreservestherighttorejectadvertisingthatisnotinkeepingwiththepublication’sstandards.

mechanical requirements: SaddleStitched,3columnstoapage.Paperstock:machinecoated-50lb.bodywith100lb.cover.Colorsavailable:matched,4-colorprocess(AAAA-MPA).Trimsize81⁄4"x107⁄8".

digital files and specifications for print:High-res,pressreadyPDFsarethepreferredmediumforadvertiser-supplied,printedadmaterials.AdscanbesubmittedviaFTPupload.

2 0 1 1 r at e C a r d

mailing instructions: Shipalladvertisingartwork,insertionorders,contracts,andcopyinstructionsforprintedadsto:Golf Course Industry,4020KinrossLakesParkway,Ste.201,Richfield,OH44286.Foradditionalinformation,callSamanthaGilbrideat800-456-0707.

Bleed ad sizes (available at no extra charge)Specifications...................................................................Width.............DepthSinglePageBleeds............................................................83⁄8"............. 111⁄8"TrimArea............................................................................ 81⁄4"............. 107⁄8"LiveArea............................................................................ 71⁄4".................10"SpreadBleeds.....................................................................17"............. 111⁄8"TrimArea..........................................................................161⁄2"............. 107⁄8"LiveArea..........................................................................151⁄2”.................10”(Onallbleedadvertisementsallow3⁄8"fromanytrimedgeforliveortypematter.Add1⁄8"togutterforeachpageonspreadads.Supplyruledproofshowingcropline.)

ad sizes (non-Bleed)Specifications...................................................................Width.............DepthFullPage(non-bleed)......................................................... 71⁄4".................10"1⁄2PageIsland.....................................................................41⁄2"............... 71⁄2"1⁄2PageHorizontal..................................................................7"............... 47⁄8"1⁄2PageVertical.................................................................. 33⁄8".................10"1⁄3PageSquare..................................................................41⁄2"............... 47⁄8"1⁄3PageVertical................................................................. 23⁄16".................10"1⁄4PageSquare.................................................................. 33⁄8"............... 47⁄8"1⁄6PageVertical................................................................. 23⁄16"............... 47⁄8"1⁄6PageHorizontal.............................................................41⁄2"............... 27⁄8"

corporate offices:4020KinrossLakesParkway,Ste.201,Richfield,OH,44286,Phone:800-456-0707,Fax:330-659-0823

digital file specifications for Web advertisements:Thepreferredfileformatsforallinternetadvertisementsare.gif,.jpgand.swf.PleaseemailallartworkandcopyinstructionstoAaronShrideratashrider@gie.netorcallhimdirectat330-523-5331.

leaderboard advertisement .................................................. 728x90 pixels10KImpressions:$520/30KImpressions:$1,465/60KImpressions:$2,815

prime-plus square advertisement ...................................... 300x250 pixels10KImpressions:$400/30KImpressions:$1,165/60KImpressions:$2,259

prime rectangle advertisement ........................................... 120x60 pixels10KImpressions:$100/30KImpressions:$200/60KImpressions:$400

flyouts, animated ads, floating ads and tearbacks also available and priced upon request. See our digital media kits for examples.

e-newsletter advertisement .................. 1x .......... 12x .......... 24x .........52xPrime-PlusTop(300x250pixels)............. $500........$450........ $350.......$250Prime-PlusBottom(300x250pixels)......... 400.......... 360.......... 280.........200PrimeRectangle(120x60pixels)............... 100............ 90............ 70...........50BottomLeaderboard(728x90pixels)........ 250.......... 225.......... 175.........125

Fortargetmarketadvertisingopportunitiesinourmonthlyvideoe-newsletter,visitmediakit.golfcourseindustry.comorconsultyouradvertisingrepresentative.

Golf Course Industry digital edition: ..................................... 5% premium

video or audio enhancement ................................................... $500 per adpop-up advertisement (300x300 pixels) ........................................... $1,765

Maxfilesize:100K;Acceptedfiles:.gif,.jpgFlashanimationenhancementisalsoavailableandispriceduponrequest.

WeBsite advertising - www.golfcourseindustry.com

2 0 1 1 r at e C a r d

pat Jonespublisher/ editorial directorGolf Course Industrypjones@gie.net

russ Warneraccount ManagerGolf Course Industryrwarner@gie.net

amee robbinsaccount ManagerGolf Course IndustryLawn & Landscapearobbins@gie.net

mike ZawackieditorSnow Magazine Golf Course Industrymzawacki@gie.net

dolores frantaaccount ManagerSnow Magazinedfranta@gie.net

kevin gilbridepublisherLawn & LandscapeSnow Magazine kgilbride@gie.net

chuck BoweneditorLawn & Landscapecbowen@gie.net

Brian Horn associate editorLawn & Landscapebhorn@gie.net

dave szy National SalesManagerLawn & Landscapeassociate publisherSnow Magazinedszy@gie.net

Jamie lewis account ManagerLawn & Landscape jlewis@gie.net

sean maurathaccount ManagerLawn & Landscape smaurath@gie.net

todd davispublisher/ editorial directorNurseryeditorial directorGreenhousetdavis@gie.net

kelli roddadeputy editorNurseryManaging editorGreenhousekrodda@gie.net

randy mapstonaccount ManagerNurseryrmapston@gie.net

Jim gilbrideassociate publisherGreenhousejgilbride@gie.net

david kuack editorGreenhousedkuack@gie.net

Yale Youngbloodpublisher/editorGarden Center yyoungblood@gie.net

tiffany o’kelley associate publisherGarden Center tokelley@gie.net

sarah martinez Managing editorGarden Center smartinez@gie.net

Jennifer mcleanMarketplace Content editorjmclean@gie.net

Bonnie velikonya Classifiedsbvelikonya@gie.net

Heather tunstall Web Content Manager htunstall@gie.net

4020 Kinross lakes parkwaySte. 201richfield, ohio 44286800-456-0707fax 330-659-0823www.golfcourseindustry.com

HORTICULTUREGROUP

Garden Center • Golf • Greenhouse • Landscape • Nursery