Print is dead?

transcript

PRINT IS DEAD?BUT IT’S STILL HERE…..

Impression IT, digital printers for the digital world. www.impressionit.co.uk – info@impressionit.co.uk - +44 (0) 1424 852116

BUT PRINTING IS OLD FASHIONED?

• PRINT PRODUCTION IS VERY MUCH AT THE FOREFRONT OF THE ‘DIGITAL’ REVOLUTION!

• VISIT A SUCCESSFUL MODERN PRINTERS, EVERYWHERE YOU WILL SEE COMPUTERS CONTROLLING EVERYTHING – THE WHOLE PROCESS.

• DO A SEARCH FOR PRINTERS, YOU’LL FIND HUNDREDS OF THEM. ALL CONNECTED TO THE INTERNET, USING IT FOR MARKETING, SALES, PRODUCTION. PRINTERS, WE’RE QUITE A TECH SAVVY LOT!

THERE’S NO MONEY IN PRINT?

• UK OUTPUT IS OVER £14 BILLION A YEAR!

• UK OUTPUT IS OVER £14 BILLION A YEAR!• THE UK IS THE FIFTH LARGEST PRODUCER IN THE WORLD.

• UK OUTPUT IS OVER £14 BILLION A YEAR!• THE UK IS THE FIFTH LARGEST PRODUCER IN THE WORLD.• OVER 140,000 PEOPLE ARE EMPLOYED IN THE UK PRINTING INDUSTRY.

THE INTERNET IS KILLING PRINTING?• THERE’S NOT DOUBT THE DIGITAL REVOLUTION AND THE INTERNET HAVE

BEEN A GAME CHANGER FOR THE PRINTING INDUSTRY, BUT THAT’S BEEN THE CASE FOR MOST INDUSTRIES. JUST ASK A TAXI DRIVER OR A HOTELIER OR A RETAILER….

• THE CONNECTIVITY OF THE DIGITAL WORLD HAS BEEN AN ENABLER FOR THE MODERN PRINTER.

• IT’S NO LONGER A FACE TO FACE BUSINESS, I HAVEN’T MET OVER HALF OF OUR CUSTOMERS!

THE INTERNET IS KILLING PRINTING?• THERE’S NOT DOUBT THE DIGITAL REVOLUTION AND THE INTERNET HAVE BEEN A GAME

CHANGER FOR THE PRINTING INDUSTRY, BUT THAT’S BEEN THE CASE FOR MOST INDUSTRIES. JUST ASK A TAXI DRIVER OR A HOTELIER OR A RETAILER….

• IT’S NO LONGER A FACE TO FACE BUSINESS, I HAVEN’T MET OVER HALF OF OUR CUSTOMERS!

• DESIGNS, ARTWORK, ORDERS ARE ALL CREATED DIGITALLY AND SENT ELECTRONICALLY, PROOFS ARE SENT BACK THE SAME WAY, SAVING HUGE AMOUNTS OF TIME AND THEREFORE MONEY.

PRINTING’S NOT VERY GREEN?

• THE MAJORITY OF PAPER PRODUCED IN EUROPE IS FROM SUSTAINABLE SOURCES.

• THESE ARE VERIFIED AND ACCREDITED BY THE FORESTRY STEWARDSHIP COUNCIL (FSC) OR PROGRAMME FOR THE ENDORSEMENT OF FOREST CERTIFICATION (PEFC).

• OUR PRINTING EQUIPMENT IS SUPPLIED BY CANON, A COMPANY WITH A ROBUST ENVIRONMENTAL POLICY.

• WE RECYCLE ALL OUR WASTE PAPER AND THE MAJORITY OF THE BOOKS WE PRINT ARE NOW PERFECT BOUND – THERE IS NO PLASTIC OR METAL TO BE SEPARATED BEFORE RECYCLING.

PEOPLE PREFER E-BOOKS?

• A LOT OF THIS IS OF COURSE PERSONAL PREFERENCE, UNDOUBTEDLY EBOOKS ARE CONVENIENT AND ARE NOT GOING AWAY.

• ACCORDING TO THE INTERNATIONAL BUSINESS TIMES THE SALES OF PAPERBACK BOOKS GREW BY 8.8% IN THE FIRST 6 MONTHS OF 2016 COMPARED TO 2015. SALES OF EBOOKS FELL 20% IN THE SAME PERIOD.

• A LOT OF THIS IS OF COURSE PERSONAL PREFERENCE, UNDOUBTEDLY E-BOOKS ARE CONVENIENT AND ARE NOT GOING AWAY.

• ACCORDING TO THE INTERNATIONAL BUSINESS TIMES THE SALES OF PAPERBACK BOOKS GREW BY 8.8% IN THE FIRST 6 MONTHS OF 2016 COMPARED TO 2015. SALES OF E-BOOKS FELL 20% IN THE SAME PERIOD.

• STUDIES HAVE SHOWN THAT MORE INFORMATION IS RETAINED FROM READING PRINTED BOOKS COMPARED TO E-BOOKS.

PRINT IS VERY MUCH ALIVE!

• CHOOSE A PROGRESSIVE PRINTER LIKE IMPRESSION IT TO GET THE BEST FROM YOUR PRINT.

• WE PRODUCE ALMOST EVERYTHING UNDER ONE ROOF ALLOWING US TO MEET OUR CLIENTS CRITICAL DEADLINES.

• IF YOU’RE A TRAINING OR CONFERENCE COMPANY IN PARTICULAR, CONSIDER US FOR YOUR NEXT PROJECT, WE’RE EXPERTS IN SUPPLYING YOUR MARKET.

THANKYOU!

• SOURCES;• BRITISHPRINT.COM

• EXPLANATION OF FSC & PEFC

• CANON ENVIRONMENTAL POLICY

• 10 REASONS PRINTED BOOKS ARE BETTER THAN EBOOKS

• INTERNATIONAL BUSINESS TIMES

• INFORMATION RETENTION STUDY

IMPRESSION ITDIGITAL PRINTERS FOR THE DIGITAL WORLD

Print is dead?

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