August 15, 2009

Leveraging Current Events for Product Design and MarketingBill Solominsky

Contact and Background

Twitter - @solominsky Hashtag - #pca09lce

Electrical and Computer Engineering – CMU MBA - UT

Definition and Examples

“contemporary happenings of significance, usually covered in the news” - wikipedia

One-time Event Recurring Tragic

Product Design

Timing

Product Design

Timing Market Research

Product Design

Timing Market Research Development

Product Design

Timing Market Research Development Pricing

Marketing

Memory

Marketing

Memory Press

Marketing

Memory Press Grass Roots

Take Aways

Tragic Events Evolve into sustainable business

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