Product design & Engineering for developing a Product. · Aspects of design • Interaction design:...

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Product design & Engineering for developing a Product, a Start-up’s

perspective Dr. Pankaj Parashar

MBBS, PhD (Biomedical Engineering) IIT Delhi

Royal Academy of Engineering London – LIF fellow

What is Entrepreneurship?

• The technology based entrepreneurship is called Technopreneurship

2 Dr. Pankaj Parashar,

drpankaj.iitd@gmail.com

Entrepreneurship

• For most, Entrepreneurship is a Dream..

• For some, it is a Desire

• BUT, for a very few ‘Elite,’ it is an AIM

Entrepreneurs…

What actually is Entrepreneurship?

Lamborghini Centenario

9 Dr. Pankaj Parashar, drpankaj.iitd@gmail.com

What is Product???

• “An article or substance that is manufactured or refined for sale.”

• “A thing or person that is the result of an action or process”

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com

SCINTIGLO prototype

What is peculiar of a product???

• Tangible or intangible

• Serious intentional efforts are put in

• Products are outcomes of sustained, continuous events of iterations in a item or a service being offered

• Often is the face of those/company offering it.

What is DESIGN? • Decide upon the look and functioning of (a

building, garment, or other object), by making a detailed drawing of it.

• a plan or drawing produced to show the look and function or workings of a building, garment, or

other object before it is made.

Aspects of design • Interaction design: how users interact with your product, what different

contexts are, what buttons do, etc.

• Information architecture: a model or concept of various data elements organized to solve task flows

• Visual design: the look and feel of the product (this is what most folks think of when you say design!)

• Usability testing: closed-door or in-situ testing of design, prototype or

near-final software with target consumer base to understand reactions and suggest modifications

Aspects of Design

Industrial Design

Design Thinking Communication Design

Importance of DESIGN • Utility • Peculiarity • Distinguishing feature • Ergonomics • Safety • Unique Selling Preposition. • Part of Marketing strategy • Aligns with Company motto

Utility???

Peculiarity

Distinguishing feature

An Ergonomic keyboard

Ergonomics

Safety

Which bike would you like ride/own?

Unique Selling Preposition.

Which car would you like drive/own?

Aligns with Company motto

Steps of Engineering a product through design

• Ideation/sketches

• Design proposal

• Feasibility analysis

• Prototypes

• Feedback

• Finalize product/design roadmap

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 28

RAPID PROTOTYPING

3 – D Printers

3 D PEN

My journey of Innovation and product development

An innovator’s and Start-up’s Perspective

PROBLEM Statement

• Around 317 Million People in India who suffer from Proteinuria at some point of time.

• Tell-tale sign for various complex diseases like Pregnancy Induced Hypertension (PIH), Diabetes, Hypertension and other Chronic Kidney diseases (CKD)

Source: WHO Report 2013 on Indian Population 37 Dr. Pankaj Parashar, drpankaj.iitd@gmail.com

The Appropriate Solution TM

USP of SCINTIGLO

• First of a kind Smart Point of Care Diagnostic device for quantitative estimation of proteins in urine.

• > 95 % accuracy and reproducibility. • Instant results in 2 – 3 Seconds.

• NOT A STRIP BASED test device. • Data Logging and 2 way communication through a Smartphone Application.

• Just a fraction of the cost!!! Compared to Rs 150 – 650/- per test

Utility of SCINTIGLO

• > 2 million pregnant women suffering from Pregnancy Induced Hypertension of the 30 Million Pregnancies annually.

• 150 – 200 Million undiagnosed patients in the villages to be served by 800,000 ASHA Workers.

• Instant spot screening by 1 Million doctors.

• > a Million hospital beds for instant bedside monitoring.

• “At – Home” monitoring.

• Addresses a global unmet need. 40

First Proof of Concept made on 4th January 2013

A Humble beginning

Journey…

Version 2.0

Journey…

Version 3.0 43 Dr. Pankaj Parashar,

Journey…

Version 4.0

Journey…

Version 5.0

Journey…

Version 6.0

Version 7

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 47

DR. PANKAJ PARSHAR drpankaj.iitd@gmail.com

9873275305

THANK YOU VERY MUCH

Product design & Engineering for developing a Product. · Aspects of design • Interaction design:...

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