Product Launching Presentation

Clinique Mineral Translucent Spray Blusher

Diana | Herni | Stephanie11-7A

It is an offshoot of the Estee Lauder

Company

Clinique was established in 1968

Clinique was developed to capture the type

of customer who is asking for a helpful

program

Clinique products are allergy tested and

100% fragrance free

Company Profile

Strengths:

◦ all its products are allergy tested & 100% fragrance

free

◦ tested by experts and leading dermatologist

Weakness:

◦ high cost for its product research

Opportunity:

o people have already trusted Clinique and sold in more

than 135 countries and territories

Threats:

o competitors, such as Kanebo and Lancome

o illegal counterfeited products

SWOT Analysis

can be applied easily to your cheeks for a healthy,

radiant and long lasting rosy glow

made by 100% pure crushed minerals and contains

no irritants

It is naturally hypoallergenic, non-comedogenic,

non-acnegenic, anti-bacteria

The available colors are Pink Blossom, Sweet

Orange, Sugar Plum, Natural Copper and Deep

Chocolate

Product Characteristics

INSIDE Public Relations Consultant was first

set up in November 2002 in Jakarta

Provide a complete range of public relations

service

Inside Public Relations Consultant has

already formulated its vision, mission, and

value

We also has some valuable experiences

PR Consultant

To create awareness of Clinique Mineral Translucent

Spray Blusher in consumers, community & opinion

leaders by 25% by the end of March 2009.

PublicDemographic

Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university

GeodemographicBusiness women or housewives who live in Jakarta.

Objectives and Public

Newspapers : Kompas

Magazines : Cosmopolitan

Radio : 90.4 Cosmopolitan FM

Television : O’Channel

Media

Venue (Balai Samudra)

Foods & beverages

Decoration & lighting

Sound system

Entertainer (Glenn Fredly)

MC (Andhara Early)

Invitation

Press kit

Goody bag

GRAND TOTAL: Rp 462.825.000

Budget

Title : Mineralique

Place : Balai Samudra

Jl. Boulevard Barat no. 1

Kelapa Gading

Jakarta Utara

Date : Saturday, 2 August 2008

Time : 17.30 till drop

Program Information

Press kit will be including:

Pen, exclusive notebook, and Clinique

magazines

Goody bag will be including:

Pen, exclusive notebook, mug, watch

keychain, and cosmetic

purse

Press Kit and Goody Bag

Photos

Clinique Mineral TranslucentSpray Blusher

Sketch of the place

Decoration

The End