Presentation on Product Launching

RefridgeratorsWe Make Things Which Make India Proud

Submitted To:Prof. Sarita Shankar

Submitted BY:

Akshat Gupta (16PGD003)

PRODUCT

Launches Their First Ever Refridgerators

We make things which make India Proud

Brand Ambassador

OPPO R286600 Litres

Smart Inverter Compressor

Auto Smart Connect

Consume Less Electricity

Run on Inverter

4 Way Cooling

OPPO R287 284 Litres

Smart Storage System

Run on Inverter

Ice Beam Cooling Door

Consume Least Electricity

PRICE

Rs.19990/-RS. 36999/-

OPPO R286

OPPO R287

Purchasing Facilities

• Company giving the facility regarding purchasing the Product

EMI Option Down payment of only Rs. 5000 0% Interest on EMI’S After sale free 6 year service.

USP(Unique Selling Proposition)

The first ever Refrigerator who gives 4 way cooling system.

Auto Smart connecting System Facility.

Compressor warranty on 13 Years.

Consume Least Electricity than Others.

Run on Inverter for more than 8 hour.

Swot Analysis

Strengths

Opportunities Threats

Weakness

Superior Technology Good Brand Image Maintaining good International

Relationship Financial Position Strong

Weak brand as compare to others.

New in the Electronic Market.

New Technology New Product New Market

Intense Competition Mature Market Change in Taste

Placement

Available in all cities .Easy available in all Electronics shop.Easily available all famous Electronics store like

Jumbo, E-zone , Big Bazaar, Reliance digital.

PromotionPrint Media- News Paper, Magazine. Ads on Television.Sponsor TV shows.Popups on Internet.Social Networking Site.Through Hoardings on Road.Sponsoring Sports Shows.

Competitors

Thank You