/ product portfolio &

sales funnel

How to attract new customersand grow them

/ the sales funnel

/ the sales funnel

What turns prospects into leads?

What turns leads into hot leads?

What turns hot leads into customers?

What turns customers into clients?

What turns clients into lasting relationships?

/ the product funnel

Introduction

Core

Add on

Package

Premium

/ introduction products

Reduced versions

Part delivery

Test versions

Giveaways and free versions [turn prospect into user]

The purpose of

introduction products is to

make people buy, who

wouldn’t otherwise buy.

/ core products

The core products of our business concept.

Different versions for different targetgroups.

Different price categories.

The core products are the

basis of our business

/ add on products

Products to enhance the use of the core products and give extracustomer value.

Fx bag, memory, batteries, lensesetc. for cameras.

Add on products should

give you an opportunity to

sell more when customers

buy a core product – or

give you a reason to send

new offers.

/ packages

Packages are groups of core productsand maybe add on products sold as a complete package – often with a discount.

Fx Microsoft Office, Adobe-packages.

Packages will make

customers who trust you

buy more than if they had

to buy products one by

one.

/ premium products

Your absolute top luxury products for people who can afford it.

Fx Rolex or Breitling in a watch shop.

Premium products show

what you are capable of

and give customers an

opportunity to show

themselves off.

Doesn’t have to sell much.