BRAINSTORMING AND DELPHI AND NOMINAL GROUP TECHNIQUE

TO PROF:DHRUTI

BRAIN STORMING TECHNIQUE

Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem.

The method was first popularized in the late 1930s by Alex Faickney Osborn.

RULES…

Focus on quantity

No criticism

Unusual ideas are welcome

Combine and improve ideas

SIX STAGES OF BRAIN STORMING Stating The Problem

Restating Problems

Select a Basic Restatement

Warm Up

Idea Generation

Wildest Idea

ADVANTAGES……..

Increases creativity

Encourages togetherness.

Allows divergent thinking processes.

Helps in problem solving

SOME DISADVANTAGES……

Clash of ideas.

Lack of knowledge about brainstorming process can lead to disaster.

Case Study :- Make My Trip “Gold mi ne “ a Brainstorming session was

conducted with objective of adding a new line of business or new idea to existing process

Result :- Special deals section added to the company website for stock clearance

Bharti Airtel :- Spark Plug

Maruti Suzuki’s marketing department brainstorming session

DYSONS PVT LTD

DYSONS PVT LTD is a company situated at (Tokyo) in JAPAN

It is a marketing company that markets the various products in Japan

For boosting the sales of eco friendly products, company uses BRAINSTORMING METHOD.

SUCCESS STORY

The company first arrange the meeting with 4-8 people

Discussing the marketing problem faced by the company

Asking the people to give there view point

Selecting the best view points by the leader

Setting in the group and showing the best selected view points and inviting ideas on eco friendly products

CONTINUE

In a final stage the company selected the best idea for marketing of the eco friendly products

They boost the sale by using this technique

UNDERSTANDING

We understand that the company uses brainstorming technique to increase the sale and raise there profits

NOMINAL GROUP TECHNOQUES

Nominal group technique is a methodology of group discussion which helps in prioritizing issues and projects them in a way that achieves consensus.

The Nominal Group TechniqueA small group of 4-5 people gathers around a table. Leader identifies judgment issue and gives participants procedural instructions.

Participants write down all ideas that occur to them, keeping their lists private at this point. Creativity is encouraged during this phase.

Leader asks each participant to present ideas and writes them on a blackboard or flipchart, continuing until all ideas have been recorded.

Participants discuss each other’s ideas, clarifying, expanding, and evaluating them as a group.

Participants rank ideas privately in their own personal order and preference.

The idea that ranks highest among the participants is adopted as the group’s judgment.

ADVANTAGES

Facilitate a meeting and identify the major strengths of a program.

Motivate the employee to complete a task, reaching consensus on the problem solution.

Opportunities for equal participation of group members

DISADVANTAGES

Opinions may not converge in the voting process.

Cross-fertilization of idea may be constrained and the

Process may appear to be too mechanical.

RAKUTAN GLOBAL COMPANY

RAKUTAN is a global advertisement company that under take advertising activity in china

It is located in (sanghai) china Advertising of air-lounge It is a leading advertising company This company uses NGT techniques

for advertising.

SUCCESS STORY

The company first divided people into small groups of 5-6 people and said them to sit around a table

The company ask them an open ended question, what are some modern ways through which we could advertise??

A company collected the ideas by sharing them round the robbin fashion all are recorded in key term on a flip chart

CONTINUE

Company took voting for the best ones

Shared the votes with in the group and tabulated a report showing the solution

Presentation made for the solution

UNDERSTANDING

• We understand that the company uses NGT technique for there advertisement the company became successful after using NGT technique

DELPHI TECHNIQUES

Delphi techniques is a method of pooling large numbers of export judgments ,through a series of increasingly refined questionnaires i.e. gathering the judgments of experts foe use in decision making.

The Delphi TechniqueLeader identifies judgment issues and develops questionnaire.

Prospective participants are identified and asked to cooperate.

Leaders send questionnaire to willing participants, who record their judgments and recommendations and return the questionnaire.

Leaders compiles summaries and reproduces participants’ responses.

Leader sends the compiled list of judgment to all participants.

Participants comment on each other’s ideas and propose a final judgment.

Leader looksfor consensus

Leader accepts consensus judgment as group’s choice.

ADVANTAGES

No face to face conversation Helps keep direct attention Allows Maximum participation

DIS-ADVANTAGES

Selected Group More time-consuming Written skills Requires adequate time

KOREAN IT PVT LTD

Korean it pvt ltd is web based marketing company that does marketing of underwater camera over internet

It is situated in north korea. This company uses Delphi method

for marketing of underwater camera

SUCCESS STORY

The company called some experts for giving there ideas on the problem

Company tabulated the ideas an shown them to the group but not gave the name who has given the idea

The company selected the most favored idea

Now again it was re tabulated and shown to the group

CONTINUE

The company taken votes for alternatives there desire ability and feasibility of the idea

Voting was also done on arguments there importance and validity

Finally the best idea was selected as a solution

By selecting the Delphi method the company became one of the leader company in korea in terms of web marketing

UNDERSTANDING

We understand that the company uses NGT technique for there advertisement the company became successful after using NGT technique

BIOBILOGRAPHY

Eto, Hajime: The suitability of technology forecasting/ foresight methods for decision

systems and strategy. A Japanese view, in: Technological Forecasting and Social

Change, no. 70 (2003) pp. 231-249. Cuhls, K. and Kuwahara, T. (1994): Outlook

for Japanese and German Future Technology. Comparing Technolology

Forecast Surveys, Heidelberg: Physica (Technology, Innovation, and Policy 1).

GROUP MEMBERS

SOHAM CHAUDHARI 3005 SAGAR DARJI 3007 PRADIP DUBAY 3012 SANSHIT GANGAR 3013 YASH JAIN 3016 RAHUL KAKU 3020 SANJAY METHA 3026 PRIYANSHU SHAH 3038

THAKING YOU