JD Peterson, VP Products

ProductPalooza!

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Marketing Sales

Lead ManagementAutomate campaigns and deliver high quality leads with less effort

Sales InsightUnderstand, prioritize, and interact with the best leads and opportunities

Revenue Cycle AnalyticsMeasure, Understand, Optimize, and Predict

Big feature

Quick win

Growing

700+ Customers

110+ Employees

Outgrew Office(Twice!)

New Major Product

Enterprise Features

Increase HappinessDelight You

Execute on Vision

Workspaces

Roles & Permissions

Revenue Cycle Modeler

Revenue Cycle Explorer

Performance

Recurring Smart Campaigns

View Email as WebpageICS SupportSFDC Campaign Tokens

Email Click ReportBug Fixes

Replace File (Coming soon)

Redirects(Just released!)

Deliverability

Incremental Improvements

Oct Nov Dec Jan Feb Mar

Community

EventsPrograms

Best Bets 2.0

Analyzers

Small Rocks

Schedule Pending

Email Email Name

New Event

Close Save

Name:

Description:

Email 101

Email 101Description of Event

Email 101

Event Actions

Email

MembersSettings

SettingsOne place to manage your event

Event Summary

New

MembersSee status of your event registrants and attendees

Event Type:Start: date/timeEnd: Date/time

Member Count:Invited:Registered:Whatever Status’ they have:

More detail from webex if applicable

Email 101

Marketing Activities

Programs

Marketo Masters

Other types of things like programs and “Watcher” campaigns will be added Soon

Events are not a type of program. They are an event, with event-like qualities.

Event Tokens Value

Event type

Event Start PST

Event End PST

Registration LP Use non-marketo web page

Invite Email

Sync SFDC Campaign

Email 101Description of Event

Email 101

New

Members

Event Actions

Settings

None

None

None

Webinar

1. Event tokens can be used in any child campaign flow step that currently uses Tokens as {{event.EventStart}}– If flow steps get enabled for tokens in the future, they should be able to use these too– Eventually, there will be free-form tokens here

2. No ability (YET) to add custom tokens

Basic

Just Basic/Webinar hard coded. Closed list (for now)

Only show if there is a SFDC sync in place

Email 101

Marketing Activities

Programs

Marketo Masters

I created a webinar in webex called “Marketo Masters 1”. It contains a registration ID.

Email 101

Marketing Activities

Programs

Marketo Masters

Event Tokens Value

Event type

Event Start PST

Event End PST

Registration LP Use non-marketo web page

Invite Email

Sync SFDC Campaign

Email 101Description of Event

Email 101

New

Members

Event Actions

Settings

None

None

None

WebinarWebinar Partner: Select Partner

GoToMeeting

Webex

Webinar Information

Just Webex for right now.

Save Close

Custom Objects

Real Programs with Cost

Sales Insight 2.0

Custom Logic for Smart List Rules

Scoring Module

Design Studio Improvements

Forward to a Friend“Social” FeaturesMore expansive API

Planning & Forecasting Data Cleansing

Dynamic Content

Archives

The Team