1. Digital For ALL Problematic: How to make Danoners use
effectively and efficiently this e-learning course?
2. How to resolve this problem I. Divide Danoners into groups
II. Organize a Digital Scratch Cards Competition III. Reward
winners
3. I. Divide Danoners into groups Benefits: According to
different groups, we can apply the different strategy One size fits
all does not work!
4. II. Divide Danoners into groups Mechanism: Digital for all
diffusion
5. II. Divide Danoners into groups Mechanism: Digital for all
diffusion
6. I. Divide Danoners into groups Mechanism: How to distinguish
these 3 types of danoners? A Survey of digital knowledge topic from
danoners Ex: If you will often update your phone application? if
you upgrade a mobile phone as soon as a new model becomes available
? .. According to the supervise and control system of Digital for
all Message of administrator
7. I. Divide Danoners into groups Mechanism: We choose 6
danoners(or more) from different regions of Fran *1 *4 *1
8. I. Divide Danoners into groups Mechanism: These 6 danoners
as one group and we have several groups in France (also in other
countries) N
9. I. Divide Danoners into groups Limits: Maybe we can not
distinguish precisely each types of danoners by applying these
measures !!
10. II. Organize a Digital Scratch Cards Benefits: Competition
(National) Competition makes people try their best to work The
digital knowledge learning under the form of lottery card Faced
with each card people are excited and expect the result
11. II. Organize a Digital Scratch Cards Benefits: Competition
Working on team traversing different region urges people to use
digital tools to communicate with each other Teamwork makes people
supervise and encourage each other, which strengthens the
cohesiveness of the group.
12. II. Organize a Digital Scratch Cards Rules of this game:
Competition Duration of the game: 1 month or more Winner: the group
that collects the most diamond at the closing day of this game Each
group will receive only one digital card per day Succeed to
complete a digital card and the group will win a diamond To get
more diamond: each group member should answer as more&fast as
possible questions * I will explain the details in the mechanism of
this game
13. II. Organize a Digital Scratch Cards Mechanism: Competition
Digital Scratch Card Diamond Each group completes a digital card
and earn a diamond
14. II. Organize a Digital Scratch Cards Mechanism: Competition
Each morning each group will receive just one digital scratch card
from the digital for all platform at 9am, which pull the danoners
to connect to the digital for all Digital scratch card
15. II. Organize a Digital Scratch Cards Mechanism: Competition
? Digital scratch card is composed by 6 questions and a chance
card
16. II. Organize a Digital Scratch Cards Mechanism: Competition
All questions are randomly chosen from the database of elearning(
message for administrator: it could be simple or multiple choice
according to your preference ) To correctly answer these questions,
danoners have no choice but to work on digital for all(if they want
to improve their skills) Each group has one card/day= Each people
needs to answer one question/day and they are not given too much
mandatory work
17. II. Organize a Digital Scratch Cards Mechanism: Competition
There is no time limit for each group member to answer her/his
question she/he can seek help from other people, manual book, or
E-learning etc. If she/he can not give a correct answer, she/he
will be given a new question She/he can not validate this question
until she/he gives a correct answer The flexible perspective of
this game
18. II. Organize a Digital Scratch Cards Mechanism: Competition
1 Each person answers the question by order of priority 2 Member 1
firstly, 2 next, if 3 does not answer the question, which will
block 4,5 and 6 to answer theirs A group can not validate its job
until all group members validate her/his own question 6 3 5 The
inflexible perspective of this game 4
19. II. Organize a Digital Scratch Cards Mechanism: Competition
1 2 3 4 5 6
20. II. Organize a Digital Scratch Cards Mechanism: Competition
Answering questions in the order of priority get all people in the
group involved in the game If someone does not do that she/he will
get the pressure of public opinion
21. II. Organize a Digital Scratch Cards Competition Mechanism:
9 am 11 am If each group can 1 pm 5 pm complete 6 questions before
12pm of this day they are entitled to win the diamond Or they will
lose it 9 pm 11pm 59 Do not forget that you are in competition with
all of danoners!!!
22. II. Organize a Digital Scratch Cards Mechanism: Competition
There is a ranking in the real time All groups can check their rank
at any moment Real time ranking system give danoners pressure and
motivation.
23. II. Organize a Digital Scratch Cards Mechanism: Competition
Since each group can just receives only one card per day, how to
increase the number of diamond ? 3 WAYS !!! If every member in the
same group complete Method 1: her/his first question within 10
seconds, this group will be given one more digital card The group
could choose to complete this new card or not If the group does not
complete this card before 12pm, this card will be nullified
24. II. Organize a Digital Scratch Cards Mechanism: Competition
Method 2: 12 By answering question in E-learning group members can
win badges with 12 of that they can convert a diamond So it will
give the motivation for danoners to work on E-learning Message for
administrator: the number of 12 is flexible Im not sure how many
badges designed for danoners in digital for all
25. II. Organize a Digital Scratch Cards Competition Mechanism:
Method 3: ? Generates Chance Card gives a random bonus to the group
which has completed their digital card One of the bonus is to get
an additional digital card This card will be nullified, if the
group does not complete it before 12 pm
26. II. Organize a Digital Scratch Cards Mechanism: Competition
Time bonusProlong the 10 benefits to 15 or 20 secs answer each
question ? Each group completes a Digital Card, one group member
will get a Chance Card. Next Chance card will Belong to other group
Member It can be shared by all group members, if the proprietor
agrees to share Answer bonus: The right to eliminate 1 or 2 wrong
answers
27. II. Organize a Digital Scratch Cards Mechanism: Competition
Reward bonusGet directly Diamond or badge Number: [1, 24] ? Idea of
sharing Chance Card through Digital For all Platform is to
encourage Danoners to use more often Digital tools Chance Card can
not be nullified(without time limit) You can use it, when you want
Relative rare to get it. Number: [1, 2] Other bonuses Cancel some
nullifications due to one day limit Ex: Prolong the time limit of
before 12 pmto next day before 12 pm(for validating Digital Card)
seek helps from group member Ex: If one group member is not
available, she/he can use this kind of Chance Card to make her/his
group peers answer this question for her/him.
28. II. Organize a Digital Scratch Cards Limits: Competition
Although this game based on the database of Digital For All, DANONE
should still invest a large amount of money if they want to make
this experience more attracting!!!
29. III. Reward winners Constraints: Message of administrator
It will be a non-monetary reward
30. III. Reward winners Competition Start the race ---->
Win
31. III. Reward winners How to increase the self-motivation of
players for winning the game through this game and its rewards?
Reputation(enhance their image) Reward monetary Self-motivation
Challenge(Skills &Talents) Through the game Fun(enjoy
experience)
32. III. Reward winners SOLUTIONS: Day-in-life (VIDEO) of the
winner groups (Group members could tell experiences of this
E-learning and their daily work stories Put this video in the
digital for all and other sites of Danone to share it with all
danoners and all visitors of these sites
33. III. Reward winners Limits: Just giving the reward in the
reputation level for winners maybe is not enough!!
34. Thank for your attention! Cha Li ZHOU (SKEMA. M1)