Project OpalProject Opal

Digital Asset ManagementDigital Asset Management

Outline

• What is digital asset management?

• Timeline of NMA’s development / research into digital asset management

• Experience• Where to from here?• Discussion

What is digital asset management?

- About 10 years old- Data management solution for digital

resources- Can vary in format- Are costly to create and manage, but

are high in value to the organisation - Differ in metadata, organisational

structure and workflows- Requires metadata to be successful

DAM Benefits

• Improved workflows

• Consolidation of assets for discoverability, management and preservation

• Version control

• Rights Management

NMA Timeline 2003

NMA Timeline 2004

– Developed media asset record creation in the Catalogue Module

– Te Papa visit and discussion of model, NMA system not yet live

– Meeting with KE in August to outline digital asset management as a priority

– October – NMA hosts a digital collections forum

Timeline 2005

March – Melbourne Meeting, preparation of a discussion document and experience using developed solution

• KE model document• Te Papa model document• October - Digital Asset workflow

consultant reviews NMA environment• November – MCN conference and

discussions with North American institutions

What do we want? NMA objectives

• Physical and digital collections– Best creation, management, preservation

and access practices– Single point of management and access

to digital corporate resources– Adherence to acquisition, use, disposal

and preservation criteria– Common data standards for description &

classification– Physical and electronic security– Recoverable and transferable

What do we want?

• Management of physical and digital collection items needs to be conducted in a consolidated and consistent manner

• Maximise limited staffing and budget resources

• Information created about one item or related items that exist in different formats needs to be together and discoverable

WDWW – part 3

• Minimal integration, systems and technical environments, or effective integration to ensure minimal confusion for staff for which system to use to record or find a piece of information

• Minimum system and record duplication

• Maximum automation• Clear business processes

Business process• Request / project / BAU - trigger• Tracking, job number• Digitisation• Ingestion• Documentation• Rights Management• Relationships• Delivery• Use History / Reporting• Rights Management• Preservation• Disposal

Change

• Cultural

• Organisational

• Information management

• Use and management

• Technological

Why?

Today’s digital asset may become tomorrow’s national historic

collection item…

Options

• NMA specific customisation• KE EMu community development• Purchase another system and

integrate• Purchase another system with

physical and digital collection information management capabilities

Digital Asset Management in the Catalogue Module

• Legacy Systems• Hierarchical catalogue is powerful• Were able to connect images with

objects and show relationship• Can use all the other modules for

management, ie add images to an exhibition list

• Reporting is easier

Disadvantages

• Data integrity and loss of synchronisation between records through the inheritance method

• Cannot link object and media asset records retrospectively

• Completely manual and labour intensive for format information

• Dependent on master record (either collection or digital) existing

Collection Record - Title Tab

Collection Record - Hierarchy Tab

MA Record (Master) Analogue - Media Assets Tab

MA Record (Master) Digital - Media Asset Tab

MA Record (Master) Digital - Format Tab

MA Record (Master) Digital - Production 1 Tab

MA Record (Usage) - Media Asset Tab

MA Record (Usage) - Events Tab

MA Record (Usage) – Event Module – Job Request

MA Record (Usage) – Event Module – Objects

“Born Digital” MA Record - Media Asset Tab

“Born Digital” MA Record – Hierarchy Tab

“Born Digital” Usage – Events Tab