Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story

transcript

Using MarComm to Tell Your Reddie Story

Teaching and Learning Conference 10 March 2017

Promote Academic Offerings

Teaching and Learning Conference @marleysmom

Agenda• Who are we?• What is the Reddie brand?• What can MarComm do?• How do we construct a

communication plan?

Who are we in the Office of Marketing and Communications?

Staff members in Henderson State University’s Office of Marketing and Communications are stewards of the university’s brand, voice and reputation. We serve by working as strategic partners with members of the campus community on projects in media relations, social media, and web and print publications.

We build and strengthen relationships by telling the Reddie story.

We aren’t here to handcuff you.

We’re here to empower you to tell your own

Reddie story.

We are guided by Strategic Priority 6Enhance Henderson State’s Regional, State and National Profile

We are also invested in the university, and we follow a process for promoting the institution.

Our Henderson State brand

What is the Reddie story?Henderson State University focuses on student

success with:•Exceptional faculty who have a passion for

teaching•High quality academic programs with small

classes•Experiential learning through research or

internships•Balance between support and challenge•Access to affordable education

How does your organization fit within this brand?

What can the office do for academic programs?

Find champions anywhere

Integrated marketing communicationWhen we know about achievements in different areas, we work to promote them in all available channels.

IMCCommunicating information about our achievements in all channels using the same key messaging.

What are those channels?

Calls to action

Teaser video

Student testimonial

Related information

Contact information

News releases, news section

Professor profile

Social media

Print materials

Promotional materials

Department of Music

hsu.edu/musicmusic@hsu.edu

870-230-5564

Aspire to musical excellenceDreams drive each of us. Whether you want to be a performer or music teacher, ambitions can become reality at Henderson State University.With its strong commitment to nurturing student excellence, the Department of Music at Henderson State University empowers students with:

• Strong sense of spirit, tradition and distinction

•Opportunities to perform in a wide variety of ensembles

•Dedicated faculty of active professional musicians and pedagogues

•Generous scholarships for majors and non-majors

•High placement rate for graduates in performance and education careers

Degrees Offered

•Bachelor of Music Education (Choral and Instrumental)

•Bachelor of Music Performance

•Bachelor of Arts in Music•Music Minor

Audition Dates

• Friday, Nov. 4 - Early Audition Day

• Saturday, Jan. 21 • Saturday, Feb. 11 - Last

Scholarship Audition Day

Leading southwest Arkansas in educational,

entrepreneurial and economic development

School of Business

Teachers College

Online ads

Google paid search

Facebook targeted ads

Clicks through directed to academic program page

Event assistance

How do we accomplish promotion of teaching, service and research?

We are a team

What do we need to focus on to achieve our goals?

What are our goals?

Our first priority has been to focus on

student recruitment.That means we have to tell

our story in a way that attracts students.

What information is most important?

How do we share this information

strategically?

Objectives• What is the main idea

you want to convey?• What is the anticipated

result?

Target audience• Who are you trying to reach or

influence?

Action• What is the thing you want the

target audience to do?

Single benefit• What’s in it for

the target audience?

Mandatories• What must - or

must not - be included?

Timing• When does the communication

have to begin and end?

Evaluation• How will success be judged?

Questions?

Tonya Oaks Smithsmithto@hsu.edu@marleysmom870-230-5348

Through the Thou, a person becomes I.Teaching and Learning Conference @marleysmom

Thank you