Psychology of Online Reputation Management and Search Engine Optimization (SEO)

Post on 25-Dec-2014

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description

To better understand Online Reputation Management and Search Engine Optimization (SEO), you need to learn the underlying concepts behind these activities. Then, you will be on the path of owning your own (and your company's) reputation.

transcript

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● 91%

65% The Wisdom

ofCrowds

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Online Reputation & Presence Management

Consumers ControlConversations

When many of your online profiles have user content, reputation drives results

The goal is to maximize visibility and maximize reputation

Reputation & Presence Go

Hand in Hand

Online Reviews3 STEPS TO MAKE THEM WORK FOR YOUR BUSINESS

ENGAGING ONLINE REVIEWS

Why Engage?

What would youdo if customer

commenting wasin your store

reviewing youlive?

SHARINGUSER GENERATED

CONTENTReaders trust

UGCmore than client

created messagesProper use ofSocial Media

Channels

REVIEWS AREEXCELLENT

MANAGEMENT TOOLSGOOD Reviews

AccoladesGoal setting

POOR ReviewsStaff that require more TrainingPolicy issues

Monitor Performance

Consumer Comments ARE MARKETING GOLD!

● 1 star

5% - 9%

● 1/2 star

12%

2 4 stars 64%

Business owners are Starved For Time?

forwith

CONCIERGECOMPLETE CONTENT MANAGEMENT FOR BUSINESSES

● Our concierge department is at your service

● Correcting Visibility Listings● Responding to reviews● Developing content for your website and social

channels● Monitoring customers contents and suggesting

courses of action via email reporting

CONCIERGEMONTHLY REPORTING

SYSTEM

Every task we complete is reported to the clientMonthly in our PROOF of PERFORMANCE TASK REPORT. Emailed monthly to every client.

Mobile Searches Are Higher Than Ever

● Mobile searches have increased from 9% to 30% of all searches in the past year alone.

● If your website is not mobile optimized, you are wasting marketing $'s

● Mobile visitors are 5X more likely to leave websites that are not mobile friendly

● One place to update your online footprint! Web and Facebook today, Twitter, Google plus, Linkedin and Foursquare

Social Marketing●

TOTAL MONTHLY INVESTMENT

SERVICES PROVIDED MONTHLY