NegativeSEOTactics

about me• Founder of TM Productions

• Founder of Pure Cabo / Cabo Web Design

• Co-founder of FishingCharters.com

what is negative seo?

Strategies & tactics to negatively affect another’s website ranking & value in the eyes of Google, Y! and Bing

And….

Perception that you want others to see in many, many ways about your target….

be warned

• These are just examples

• Knowledge is power

• Know the Laws

• Be smart, be kind

There will be no sugar coating.Told as-is; da shits’ real.

consider…What you’re doing

RepercussionsLiabilityKarmaFaith(8-/)

story teller

process + timeline

reality• It’s really not that hard• C-Level• Target names• Create news• Create “persona”• Create the “story”• Be apart of the conversations!

blackhatthinking• Intent

• Goals

• Time Investment

• How to Measure

• Grow + Harvest

mask• Become and stay anonymous

• IP masking

• Proxy servers

• Throw-away domains, free accounts

• Third-party usage

ass=nada• TOR• HideMyAss• Subnetworks• Proxys• GlypeProxy• Remote Friends via IRC

resources• Offshore accounts

• Prepaid cell phone

• Prepaid Credit/Debit cards

• Trade of services, items

• Friends in other countries

audit• SERP’s

• BackLinks

• Competition BL’s

• News

• Trends + Historic + Scandals

• What’s Believable?

know signals• G+1

• C-blocks linking

• Doman & Page Authority

• Domains: Root, Sub

• Reviews

• Social Shares

• And 100 other signals

existing signals• Social Accounts

• Domain Portfolios

• Ownership

• Personal / Company accounts

• What are they saying?

what’s missing?• Probably need some accounts

• Some “wonderful” news should be told!

• Visuals are superb!

• Don’t forget +hashtag domination

review activity• Analyze

• Are they weak anywhere?

• Are they monitoring?

• Is participation and engagement happening?

• Any kinks in the armor to exploit?

• Can you insert yourself, or someone(s) in the conversation?

• You’d be amazed the info a Instagram / Vine picture/videocan show!

research…• Get public records (home, property,

foreclosure, bankruptcy)

• Learn the trust, alias, maiden names

• High School and College

• Craigslist, Facebook help

• Do they love Cabo or Comic books? Know!

• Data miners in Philippines, off shore

don’t stop• SS# / Tax ID’s

• Background check

• Lien

• Credit Report

• Loans

• Family members

• Co-Workers

• Classmates, groups, associations

• Jobs

• Robots.txt

• Website Code

• What software they use

• Version #’s

• Hobbies

• Interests

• Real Estate

assets

• Review their existing accounts

• Image search, videos, public records, Robots.txt

• Gather and sort; Notice patterns

• Hiretohack.com

• Manipulate!

revised assets

• Modify images

• Scan documents

• Re-edit video

• …tell a story

social engineering• Easier than you think

• Lost friend, job change, err….. creditor calling!

• Urgency in info gathering

• Reddit is a goldmine!

register accounts• Get the accounts they didn’t, or a similar name

• Know their friends, connections – copy them on new accounts - make friends

• Offshore can be great to task

full profiles• Make them look good & professional

• Make them full, complete

• Auto-post as much as possible

• Take 60-120 days to build out profile & age

• Put lipstick, foundation, eye liner, blush and mascara on a pig

engage audience• Friends

• Likes

• Followers

• Make them your friends too!

• Shit…. collect emails for a newsletter!

• Say it’s “Official”

free + low $ content

• Get creating content!

• Content is a prince - Links are queen

• SHARES ARE KING!!!!

• People LOVE images

• People LOVE controversy

• People read and BELIEVE!

• Get / Ask For Reviews!

promote• Press release

• Article marketing

• AdWords

• Paid Tweets

• FB Ads

• Social, Fiverr

• Links can still work!

remember goals• You’re creating noise

• You’re creating aggregation

• You're creating confusion

• Customers get mixed signals

• Negative reviews suck

• 1 out of 5 stars is perception

• No control of brand messaging showsyou don’t have your shit together

this sucks…

• Even if not true, it’s in head of your audience

• Consider business / reputation lost or tarnished

• Litigation can be very hard and costly

• Your time – it’s worth something

• Ounce of prevention is worth a pound of cure

claim your names1.Get your names. All of them.

2.Name. Company, Brands, Products, High Profile Employees, Handles & Usernames

3.Register your domains

4.Stay on it weekly

monitor + manage• Hootsuite – Twitter & FB

• Ping.fm – Posts to multiple SM

• Disqus.com – Track comment threads

• Sprout Social

• Radian6 – large powerful monitoring &engagement tool

• Be accessible to customers

• Own negative comments

• Respond to criticism

• Build your credibility

• Have a crisis plan ready with team

• Have resources