Post on 06-Dec-2014
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Public by Default: Life Online in 2012
Pat Sine
Information Technologies – Client Support &
Services
University of Delaware
What do we know before we begin?
1.
2.
Image source: http://flickr.com/photos/gaetanlee/421949167/
3.
You:
Public by default; Private through effort.
Your parents:
Private by default; Public through effort.
• Overexposed– https://www.youtube.com/watch?v=jSdw9m3FskA
How can we be smart enough to deal with this?
4 Traits of Internet Content• Forever
• Editable
• Aggregated
• Public
1. The Internet never forgets!
The Internet Archive or The Wayback Machine
The Library of Congress is archiving all
public tweets since 2006.
What stuff?
• Web sites you visit
• Content you post
• GPS data from your
phone
• Cable TV usage
• Pictures
• Loyalty card swipes
• Texts
• Blogs
• Checkins
• Logging into any website
• Cameras
What stuff?
•Anything
DIGITAL!
4 Traits of Internet Content• Forever
• Editable
• Aggregated
• Public
4. Anything can be copied, edited and redistributed.
Let’s try that!
4 Traits of Internet Content• Forever
• Editable
• Aggregated
• Public
2. Searching and gathering and linking gets better every day!
Source: http://xkcd.com/802/
Source: http://shrinkingvioletpromotions.blogspot.com/2010/10/online-persona-workshop-week-two-many.html
Klout
Kred
4 Traits of Internet Content• Forever
• Editable
• Aggregated
• Public
5. The web is full of “Invisible Audiences.”
http://blog.mailasail.com/lynnrival/108
2009http://blog.mailasail.com/lynnrival
Sept 2012
2012http://blog.mailasail.com/lynnrival
Take Control!
1. Stay Safe
Internet Safety 2012
• Keep your computer SAFE
• Keep AWAY from dark corners
• Keep TELLING
•Your classmates
•You
What are the online threats in 2012?
2. Be Aware
JUST GOOGLE MEHOW OUR PERSONAL SEARCH RESULTS AFFECT OUR
EVERYDAY RELAT IONSH IPS, FROM WHO WE DO BUSINESS
W ITH, WHO WE VOTE FOR AND EVEN WHO WE DATE
Harris Interactive on behalf of BrandYourself.com online survey of 2,570 U.S. adults aged 18 and older
September 5th and 7th, 2012
86% of online US adults used a search
engine like Google to find more
information about another person.
– 75% of online U.S. adults have searched
their own name
– 48%) say most of the search results
about them aren’t positive
– (30%) say nothing shows up at all.
Among U.S. adults that have searched
someone online
– 42% have searched someone before
doing business with them
– 45% have found something that made
them decide NOT to do business.
• Romantic searches are the most
common search among U.S. adults
• 43% of online U.S. adults that have
searched someone online have
searched
– a potential date
– significant other
– ex boyfriend/girlfriend
• 20% of online US adults with children
currently in their household that
have searched someone online have
looked up their own children.
• 25% of those people found
something that they rather did not
show up publicly about their children.
But…..
• 92% of U.S. children have an online
persona by the time they are 2 years old.
• Some have an online persona before
they are born.
• 23% of sonograms are actively published
and shared on social networks and blogs.
3. Take Control
If you are not the
customer, you are
the product!
Show the world.
• Start by getting a unique name that
you can be proud of.
Chronicle of Higher Education Website, 11/14/2008
Show the world.
• Use the tools of the web to build your
online persona.
Page Rank
Source: http://en.wikipedia.org/wiki/Page_rank
Tools to show the world.
• YouTube
• Wikipedia
• Google Site
• Your own web page
• Flickr
Flickr
Wikipedia
YouTube
Fanfiction.net
About.me or
Flavors.me
Come on, Pat! Real kids couldn’t do
that!
Meet Matt Dermody
Meet Laura Stockman
Meet Tavi Gevinson
'Style Rookie' Tavi Gevinson
Back to you…
To do today!
• Watch what you do to yourself
• Find a name that works for you and
claim it!
• Start collecting and linking on a
Google Site or your own site or blog
“Life is not about finding yourself, it’s about creating yourself.”
George Bernard Shaw
New Yorker Magazine, July 5, 1993
“I want to believe that my online
persona is who I am, but somewhat
self-edited and on my best behavior,
and not a carefully constructed
caricature of the person I wish I were.”
Maurilio Amorimhttp://www.maurilioamorim.com