Measuring Tier 1 Media

Stella Bayles

@StellaBayles

Awareness

Action

1.

Awareness metrics

Visits over unique users

Be realistic

Visits over unique users

Be realistic

Visits over unique users

Be realistic

Visits over unique users

Be realistic

2.

Action metrics

Awareness

Consideration

Commitment

Experience

Loyalty

Advocacy

What happens next?

AnswerTheClient.com

AnswerTheClient.com

5 - 10 million 1 - 5 million

Links increase Search visibility

homes.com

5 - 10 million

Remember…

• Measure awareness…but be realistic

• Go beyond awareness

• What was the audience action?

• Content-led PR drives Search

Thank you!

@StellaBayles

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