Post on 25-May-2015
transcript
Public Service Announcement
Unless otherwise stated, images obtained from Microsoft Office Photo Gallery
GoalRaise awareness or change a behavior or attitude about a social issue
Print ad obtained from knowhow2go.org
NON-COMMERCIAL
NON-PARTISAN
Photo used under Creative Commons from DonkeyHotey
NON-RELIGIOUS
VIDEO
RADIO
VIDEO
“Mural”
Commercial obtained from YouTube, KnowHow2Go
WHAT IS A PSA AD CAMPAIGN?
SERIES OF PUBLIC SERVICE ANNOUNCEMENTS
REVOLVE AROUND A SINGLE IDEA, MESSAGE, OR THEME
MULTIPLE MEDIA CHANNELS
PERSUASIVE TECHNIQUES
ETHOS
LOGOS
PATHOS
PRODUCTION TECHNIQUES
SHOTS
COLOR
SLOGAN/LOGO
YOUR TASK
Create your own public service announcement ad
campaign
PROCESS
Topic
Selection
Research
Proposal
Commercial
Print Ad
Present
TOPIC SELECTION
Health Safety
Education Family & Community
RESEARCH
TopicFacts
Statistics
Examples
OtherEvidence
PROPOSAL
Monroe’s Motivated Sequence
COMMERCIAL
Storyboard
Original Filming
30 seconds-1 minute
1 Fact/Statistic
Tagline/Call-to-Action
PRINT AD
Original photography
1 Fact/Statistic
Tagline/Call-to-Action
PRESENTATION
Monroe’s Motivated Sequence
7-10 minutes
Present commercial & print ad
Equal speaking time
Example PSAs
Idaho Meth Project
Idaho Go On
The Truth Project
Resources
Ad Council
Teacher Quality
Kansas Association of Broadcasters