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© 2011 IBM Corporation
Ian McNairn – Program Director social Collaboration & Innovation, IBMSocial Media for CEOs conference, London20th Sept 2011
The IBM Internal Social Software Story
PUBLIC VERSION
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
How do you work?
Think about how often you connect to someone to:• Find information• Get an answer to a question• Ask for advice• Bounce off an idea • Get another opinion
The reality is that:• Information from people is richer• We all need to connect and feel connected• There is too much information for us to manage it by ourselves
© 2011 IBM Corporation
IBM Internal Social Software
378,000+ (*including Alumni)
39,000+ users, 500+ IBM groups(65% outside the US)
80+ accounts using “IBM” in the name(25% from outside the US) – over 3,000 IBMers on Twitter
200+ IBM channels
75,000+
100,000 IBMers collaborating with 200,000 non-IBMers
166 communities, 200+ blogs, 5000+ profiles
Social Media Outside the IBM firewall (Q1 2010)
Source : Maria Arbusto
(including Alumni)
© 2011 IBM Corporation
IBM Internal Social Software
The Bar The Backyard BBQ The Business Club
So which should you be using inside your organisation?
None of these are really appropriate ....
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
Social Software Tools Landscape
© 2011 IBM Corporation
IBM Internal Social Software
IBM’s internal innovations
Communities
Blogs
Dogear
Activities
Profiles
1998 2003 2009
Persona Bluepages Connections Profiles
BlueGroups Community tools Community Map Connections Communities
BlogCentral Connections Blogs
Dogear Connections Bookmarks
Instant Collaboration UAM OpenActivities Connections
ActivitiesActivity Explorer
Cattail Files Connections Files
Beehive
© 2011 IBM Corporation
IBM Internal Social Software
Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster
Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.
CommunitiesCreate, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise
BlogsUse a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog
BookmarkingSave, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise
Activities
ProfilesQuickly find the people you need by searching across your organization and connecting to others.
Microblogging
Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.
Wikis
Files
Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.
All your social software needsready for business
Homepage
Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients
Lotus Connections http://www.ibm.com/software/lotus/products/connections/
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
Innovation
Finding the right person
© 2011 IBM Corporation
IBM Internal Social Software• Depth of insight• Content• Status• Contact• Other (similar) people• Communities
© 2011 IBM Corporation
IBM Internal Social Software
© 2010 IBM Corporation
Atlas (SmallBlue)IBM Internal Social Software
© 2010 IBM Corporation
Find ……… Reach ……... Net …….. Ego ……..IBM Internal Social Software
© 2010 IBM Corporation
How SmallBlue (Atlas) was embedded in BluePages (pre-Profiles)IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software
Reputation and meta-data
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software File sharing
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
How do you re-discover information?
the problem is ….You use multiple PCsVarious browserstry synchronising IE, FF, Opera, SafariEndlessly long listsWhat hierarchy do you use?Lion – Africa/Cat or Cat/Africa or Smoking/Matches
How do you share them with others?How do you keep them current?You have to remember which list or browser you saved it
into
… Social Bookmarking
Bookmarking …
© 2011 IBM Corporation
IBM Internal Social Software
So how does Social Bookmarking WORK ?
See public bookmarks Subscribe to themBe kept informed
© 2011 IBM Corporation
IBM Internal Social Software
How we Social Bookmark from ANYWHERE
© 2011 IBM Corporation
IBM Internal Social Software
Navigating by tags
© 2011 IBM Corporation
IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software Communities
© 2011 IBM Corporation
IBM Internal Social Software
Blogs, Wikis, Forums… within a context
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2010 IBM Corporation
Search for an expert or a document
IBM Internal Social Software
© 2011 IBM Corporation
IBM Internal Social Software
Ideation Blog
CommunitiesIBM hosts over 36,041 online communities, each with shared resources and discussions. More than 18,243 are private communities.
BlogsIBM’s blogging platforms host 33,010 blogs, 240,946 entries with 97,367 users and 71,473 tags.
BookmarksIBM’s internal social bookmarking system has 1,135,971 total bookmarks with 3,106,020 tags and with a user population of 32,314.
ActivitiesIBM’s internal Activities service contains 176,099 unique activities with 2,412,070 unique entries and with 361,406 registered, 'distinct', members.
ProfilesIBM’s internal BluePages application provided the basis for Profiles. Currently over 600,000* profiles are hosted with over 1 million searches per week. It is the hub of both user requests and all applications authentication for IBM. (* employees and contractors)
Data is as of February 23, 2011
IBM Connections at work in IBM
FilesIBM’s internal social file sharing & storage service contains 239,642 files shared 479,041 times with 118,943 files added to collections.
© 2010 IBM Corporation
IBM Internal Social Software
An experimental space – how to incentivise contribution?
Results from Deploying a
Participation Incentive Mechanism within the
EnterpriseRosta Farzan - rosta@cs.pitt.eduJoan M. DiMicco, David R.Millen, Beth Brownholtz, Werner Geyer,
Casey DuganIBM Research, 1 Rogers Street,
Cambridge, MA 02142{joan.dimicco; david_r_millen;
beth_brownholtz; werner.geyer; cadugan} @us.ibm.com
CHI 2008, April 5-10, 2008, Florence, Italy.Copyright 2008 ACM
978-1-60558-011-1/08/04ı$5.00.
© 2011 IBM Corporation
IBM Internal Social Software
•Be who you are•Speak in the first person•Use a disclaimer•Respect your audience• Add value•Don't pick fights•Be the first to respond to your own mistakes. •Use your best judgment.•Don't forget your day job.
- IBM supports open dialogue and the exchange of ideas- Responsible engagement in innovation and dialogue- To learn, to contribute (source: Adam Christensen)
‘In the social media, the IBM employee is the brand’
Social Conduct at IBM: Built on Employee Trust
© 2011 IBM Corporation
IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners
© 2011 IBM Corporation
IBM Internal Social Software
LotusLive
www.LotusLive.com
© 2011 IBM Corporation
IBM Internal Social Software
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ian.mcnairn@uk.ibm.com
+44 7980 445749