Public v -_ibm_social_software_story_-_soc_med_for_ce_os_sept2011

© 2011 IBM Corporation

Ian McNairn – Program Director social Collaboration & Innovation, IBMSocial Media for CEOs conference, London20th Sept 2011

The IBM Internal Social Software Story

PUBLIC VERSION


IBM Internal Social Software

The IBM Internal - Social Software Story

• Why use Social Media inside the organisation?• What tools does IBM use and why?• Finding People and managing the network• Broadcast, chat and collaboration across the pillars• Email reduction, social comment and keeping up to date• Altruism or self-serving - knowledge curating and payback• To do or not to do lists - that's not a question• Finding, managing and monitoring it all• Collaborating with Customers and Partners









How do you work?

Think about how often you connect to someone to:• Find information• Get an answer to a question• Ask for advice• Bounce off an idea • Get another opinion

The reality is that:• Information from people is richer• We all need to connect and feel connected• There is too much information for us to manage it by ourselves



378,000+ (*including Alumni)

39,000+ users, 500+ IBM groups(65% outside the US)

80+ accounts using “IBM” in the name(25% from outside the US) – over 3,000 IBMers on Twitter

200+ IBM channels

75,000+

100,000 IBMers collaborating with 200,000 non-IBMers

166 communities, 200+ blogs, 5000+ profiles

Social Media Outside the IBM firewall (Q1 2010)

Source : Maria Arbusto

(including Alumni)



The Bar The Backyard BBQ The Business Club

So which should you be using inside your organisation?

None of these are really appropriate ....







Social Software Tools Landscape



IBM’s internal innovations

Communities

Blogs

Dogear

Activities

Profiles

1998 2003 2009

Persona Bluepages Connections Profiles

BlueGroups Community tools Community Map Connections Communities

BlogCentral Connections Blogs

Dogear Connections Bookmarks

Instant Collaboration UAM OpenActivities Connections

ActivitiesActivity Explorer

Cattail Files Connections Files

Beehive



Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.

CommunitiesCreate, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise

BlogsUse a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog

BookmarkingSave, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise

Activities

ProfilesQuickly find the people you need by searching across your organization and connecting to others.

Microblogging

Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.

Wikis

Files

Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.

All your social software needsready for business

Homepage

Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients

Lotus Connections http://www.ibm.com/software/lotus/products/connections/







Innovation

Finding the right person


IBM Internal Social Software• Depth of insight• Content• Status• Contact• Other (similar) people• Communities




Atlas (SmallBlue)IBM Internal Social Software


Find ……… Reach ……... Net …….. Ego ……..IBM Internal Social Software


How SmallBlue (Atlas) was embedded in BluePages (pre-Profiles)IBM Internal Social Software



Reputation and meta-data














IBM Internal Social Software File sharing







How do you re-discover information?

the problem is ….You use multiple PCsVarious browserstry synchronising IE, FF, Opera, SafariEndlessly long listsWhat hierarchy do you use?Lion – Africa/Cat or Cat/Africa or Smoking/Matches

How do you share them with others?How do you keep them current?You have to remember which list or browser you saved it

into

… Social Bookmarking

Bookmarking …



So how does Social Bookmarking WORK ?

See public bookmarks Subscribe to themBe kept informed



How we Social Bookmark from ANYWHERE



Navigating by tags




IBM Internal Social Software Communities



Blogs, Wikis, Forums… within a context












Search for an expert or a document




Ideation Blog

CommunitiesIBM hosts over 36,041 online communities, each with shared resources and discussions. More than 18,243 are private communities.

BlogsIBM’s blogging platforms host 33,010 blogs, 240,946 entries with 97,367 users and 71,473 tags.

BookmarksIBM’s internal social bookmarking system has 1,135,971 total bookmarks with 3,106,020 tags and with a user population of 32,314.

ActivitiesIBM’s internal Activities service contains 176,099 unique activities with 2,412,070 unique entries and with 361,406 registered, 'distinct', members.

ProfilesIBM’s internal BluePages application provided the basis for Profiles. Currently over 600,000* profiles are hosted with over 1 million searches per week. It is the hub of both user requests and all applications authentication for IBM. (* employees and contractors)

Data is as of February 23, 2011

IBM Connections at work in IBM

FilesIBM’s internal social file sharing & storage service contains 239,642 files shared 479,041 times with 118,943 files added to collections.



An experimental space – how to incentivise contribution?

Results from Deploying a

Participation Incentive Mechanism within the

EnterpriseRosta Farzan - [email protected] M. DiMicco, David R.Millen, Beth Brownholtz, Werner Geyer,

Casey DuganIBM Research, 1 Rogers Street,

Cambridge, MA 02142{joan.dimicco; david_r_millen;

beth_brownholtz; werner.geyer; cadugan} @us.ibm.com

CHI 2008, April 5-10, 2008, Florence, Italy.Copyright 2008 ACM

978-1-60558-011-1/08/04ı$5.00.



•Be who you are•Speak in the first person•Use a disclaimer•Respect your audience• Add value•Don't pick fights•Be the first to respond to your own mistakes. •Use your best judgment.•Don't forget your day job.

- IBM supports open dialogue and the exchange of ideas- Responsible engagement in innovation and dialogue- To learn, to contribute (source: Adam Christensen)

‘In the social media, the IBM employee is the brand’

Social Conduct at IBM: Built on Employee Trust







LotusLive

www.LotusLive.com



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