Post on 15-Jul-2015
transcript
IAB Standard Ad Units • 468 x 60 - Full Banner
• 392 x 72 - Full Banner with Vertical Navigation Bar
• 234 x 60 - Half Banner
• 125 x 125 - Square Button
• 120 x 90 - Button #1
• 120 x 60 - Button #2
• 88 x 31 - Micro Button
• 120 x 240 - Vertical Banner
Ad Milestones• 1996 - Yahoo debuts
search ads
• 2000 - Google introduces AdWords
• 2002-2004 - IAB adds 11 more standards
• 2005 - Facebook invents social ads
• 2008 - IAB adds standards for video ads (and YouTube invents the pre-roll)
• 2009 - Birth of “native”
• 2011 - IAB adds standards for mobile ads
• 2012 and onwards - Rise of programmatic
–Joe McCambley
“Since then, hundreds of trillions of rotten, crappy banner experiences have taught us that even looking at the right hand column of a web
site is dumb.”
• Pay per impression leads to excessive pagination
• Pay per click leads to scammy ads
• Adblock - between 25-44% of users
• Creepy - tracking users across sites
Summary• Banner ads were developed with the best of
intentions… but they don’t work anymore.
• We’re still figuring out what does work.
• Native is pretty popular - but blurs line between advertising and editorial.
• Responsive is coming - but hurdles to selling and implementation.