What I’ll cover

Ordnance Survey’s ChallengesCreating ProcessesGaining ResourceCreating an EnvironmentBuilding OpportunitiesConclusion

What is Location Information worth?

>13%GDP depends on it1.2M conveyances200bn properties flood risk80% business = location

Ordnance Survey Turnover ~£116MGovernment Trading Fund

Our Geographic Innovations over the years

First digital mapping

First national geospatial database

Worlds largest geospatial database

First adoption open language

…we haven’t survived 200 years by increment alone…

Why explore outside the box?

A few dilemmas◦We publish…

but what is happening to music publishers?◦We have a government remit…

but operate commercially.◦We’re experts in our field…

but now our field has entered the mainstream.◦We’re the best, undoubtedly …

but others can now do what we do.

The Hill to Climb

Culture and Climate

Cause Consequence

Historic Context Only incremental improvements

20th Century Publishing Paradigm

Slow/complex engagement

Legal Status Over-reliance upon governance

Dominant position Complacency & Low tolerance to risk

Getting more radical innovations accepted

Process Resource

Opportunity

Environment

Search – Process 1

Look internally – The Dragons Den

BDIT

CTO

Dragons Den

Idea

£

Resource

Existing Processes

Ideas to opportunities at Ordnance Survey

Knowledge management

(+ mgmtof Trash)

Checklist

• Who?• What?• How?• Why?

The Market

Opportunity

Business Opportunity

How do we know what ideas to develop?

Necessity is the mother of invention…Informal Network

“First Tuesdays” The burning platforms Shape agenda of next First Tuesday

Enabling new servicesSlid

e 10

Search – Process 2Source: H.Chesborough (2003) MIT Sloan Management Review

Research Development

Ordnance Survey Product

Boundary of the firm

Partner Product

Organisational Boundary

Ideas

It’s out there! Use Collaborations Use Networks Use Professionals

Resource for Search 1 - Collaboration

Incr

emen

tal

inno

vatio

n

Beyond current…Current expertise

Rad

ical

Just do it!

Create a platform

Co-create

domain

Emergent : Incumbent

Collaborative programmeUses Electronic horizonAutomotive, infrastructure, mapping and

telecoms partners

Impact?◦5 - 24% saving ◦14% reduced typical use◦Uses existing infrastructure

www.ideasintransit.org

Emergent businesses optimise transport system

Emergent businesses substitute transport

Emergent business encourage non-ownership

Emergent businesses exploit convergence

LGG5300

HMC60524 x 4 x .9 mm

Resource for search 2 – networks beyond the cottage industry

Network To find...

H-I Incumbent

DILabs, Innovation Leadership Forum

Inspirations, advice, ideas

South East Media Network

Parallels

Technology Strategy Board

Meeting points, Money, incumbent and emergent

Resource for search 3- Deal with design expertise

Design expertise◦Ideo◦Live|Work◦SEREN

Foresight Insight Prototype with customer Deliver iterations

Create an environment 1: to understand

Create and Environment 2: to disseminate internally

Create an environment 3: to build opportunities

Conclusions

Search must be variedThreats are opportunitiesCreate an environment that

◦Unlocks resource and supports your process Propagates Trust Changes perceptions Feels Fun Looks Compelling Blossoms with opportunity