Putting Your Content to Work

Alicia LaneContent Strategist at PUNCH

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What is content?

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How is content created?

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3 Tools for Putting Your Content to Work

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Content Strategy

Content strategy plans for the creation, delivery, and governance of useful, usable content.

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Define Your Primary Message

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What We Do

+ Tire repair & replacement+ State inspections+ Brake repair+ In-store credit+ Coupons

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What You Want

+ To feel safe+ Save $$$+ Convenience + Not waste my time

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We have a common sense approach to everyday car repairs and maintenance.

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Core Message

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Style Guide

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Create Your Style Guide

• Put someone in charge• Be organic• Don’t reinvent the wheel• Make it accessible to everyone

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Page Tables

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Thank you!

@leashal

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