transcript
- QR Code Marketing
- Agenda
- QR Code Technical view
QR Code Technical view
- 1) About QR Code
- QR stands for Quick Response
- is a mobile phone readable barcode
- Developed by a Japanese corporation (Denso-Wave) and realesed
in 1994
-
- 2-D (two-dimensional) symbology
- contains information in both the vertical and horizontal
directions , whereas a bar code contains data in one direction
only
- 2)QR Encoded Data
- 3) How it works?
- simply encode a URL into the QR Code and then point a mobile
phone (or other camera-enabled mobile) at it. If the device has had
QR Code decoding software installed on it, it will fire up its
browser and go straight to that URL.
- 4)QR Code features
- High Capacity Encoding of Data
- handling all types of data, such as numeric and alphabetic
characters
- Up to 7,089 characters can be encoded in one symbol.
-
- encoding the same amount of data in approximately one-tenth the
space of a traditional bar code. (For a smaller printout size,
Micro QR Code is available.
-
- Kanji and Kana Capability
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- Dirt and Damage Resistant
- has error correction capability. Data can be restored even if
the symbol is partially dirty or damaged. A maximum 30% of
codewords *1 can be restored *2
-
- Readable from any direction in 360
- capable of 360 degree (omni-directional), high speed
reading
- 5) License and tools
- free of any license and clearly defined and published as an ISO
standard.
- http://www.qrstuff.com/index.html
- http://zxing.org/w/decode.jspx
- 6) Demo
Calendar Event Contact Information E-mail GEO Location Phone Number
SMS Text URL
- QR Codes Marketing view
- advantages & disadvantages
- Statistics First quarter (Q1) of 2011 (Jan-Mar) Worldwide usage
grew 61.9% over Q4 2010 The US experienced 181.1% growth in Q1 2011
over Q4 2010 Comparing Q1 2010 and Q1 2011, US growth was 630%
- Top 5 growing countries for Q1/2011
- 1.United States(181.1% Growth over Q4/2010)
-
- During the last six months of 2010 QR code scanning increased
1,200 % across North America, according to a report from mobile
payments and marketing company Mobio Identity Systems Inc.
- The key finding is the Massive growth of QR bar code
scanning.
- QR Codes Statistics In 2010, U.S. Smartphone subscribers tends
to persons ages 25 - 44
- Survey
- Survey
- Survey
- Survey
- Survey
- Creative Examples
- Case study -Fanta
- Client:Fanta Country:Denmark Placement:Outdoor
Interaction:Videos
- Fanta launched a campaign with the idea that "You're never
bored with Fanta". They needed an innovative way to bring fun
content to consumers when they need a little entertainment.
- Fanta placed codes on commuter outdoor media and magazine ads
which linked to a fun, 15-second blooper video. The clip was
changed out every week so you never know what you're going to
see.
- Case study - City search
- Client: Citysearch & Discovery Country: United States
Placement: Outdoor Interaction: Local Information
- Both City search and Discovery had content which they wanted to
distribute to people in San Francisco when they needed it most - on
the go. They wanted to deliver this information based on the
location of that person in a quick and easy way.
- Citysearch distributed over 500 static window clings to
restaurants and store owners. Each cling included their own code
which gave people an immediate link to store hours, and the latest
user reviews. Discovery had audio tours that it wanted to
distribute to tourists that needed a little more info when walking
around town. Codes were strategically placed on outdoor ads in
popular tourist locations, which immediately linked to audio tours
for that specific neighborhood. Thousands of people scanned, the
local TV and newspaper covered the technology, and the project won
a MediaPost outdoor industry award .
- Benefits of QR Codes Drive Traffic Call to Action Real-Time
Analytics Instant Campaign Editing Interactive Engagement
Innovative Increase Awareness Strengthen Brand Reduce Cost
- Advantage of QR codes
- QR codes can be scanned anytime, anywhere with mobile
phones
- Quick response through QR codes.
- Multiple uses of these codes
- Users must be equipped with a camera phone and the correct
reader software that can scan the image of the QR Code. Currently
only Smartphones are technically equipped to do this.
- Many users that have mobile phones that have cameras are unable
to get QR reading software for their phones.
Disadvantages of QR codes
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- Video VV Youtube Video
- Web link
- Social Media
- Brochures
- Events
- Maps
- ETA Campaign
- ETA Tourism Exhibitions
- ETA Outdoor
- ETA Newsletter & Pressrelease
- References
- Thank You for your Interest