Post on 11-Nov-2014
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WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
By Leah Brine
PUBLISHEROSSUM would be
distributed by Bauer
because they already
distribute similar
magazines. The company
also own Q and Kerrang!
two popular rock
magazines which have a
similar target audience
age range to OSSUM’s.
PUBLISHER The layout and interviews
included in magazines owned
by Bauer have many
similarities to OSSUM
including colour scheme,
topics and people portrayed.
The colour schemes include
red, black and white with
some difference for special
editions.
PUBLISHER
The topics covered include
tours, album releases,
music video interviews and
award results.
ADVERTISINGAdvertisements that
are common in
magazines owned by
Bauer include:
HMV
Album releases
Concert
advertisements
DVD
Alcohol
ADVERTISING
Games (Guitar Hero)
Radio Stations
App’s for Apple
products
Awards
ADVERTISING
These types of products
are suitable for OSSUM to
advertise because they
are common
advertisements found not
only in music magazines
but magazines owned by
Bauer.
ONLINE PRESENCE? OSSUM would have an
online presence
because not only do
they have a website
they also would have a
radio channel, playing
music from the bands
they feature in the
magazine.
ONLINE PRESENCEThere would also be an
online version of the
magazine available to
download.
An App would be
available from the apple
store, to stay connected to
the magazine and receive
updates and new release
information.