Post on 05-Jul-2015
transcript
http://fortumo.com
Adding an SMS-payment service that works all around the world to your site or app should be as easy and cheap and as creating a blog
or a homepage!
Features
online signup & instant service activationno monthly & startup feefew technical skills requiredsimultaneous service creation in multiple countries
Service launched in Sept 2007Now active in 33+ countries in Europe and AsiaOver 35 000+ registered clients, over 100 000 services created
Coverage
90% of clients:
web-based businesses
10%:radio-stations, newspapers, ad-agencies, etc.
example client:
"uniting 60 000 cats and 91 500 dogs in 15+ countries"
With Fortumo, Unitedcats.com: has set up the SMS-service for sending gifts to favourite catsearns revenue per each SMS
example client:
"MondoGames provides several web-based entertainment games"
With Fortumo, Mondogames:
has set up a mobile payment, so that people could pay for virtual credit for their gameearns revenue per each SMS
example client:
"Location based service, which helps to keep an eye on your kids"
With Fortumo, kidloc.com:
charges money for their mobile appsearns revenue with each purchase
Phase 1Main team in
Estonia +"Low-skill" local consultants in
Nordics
Phase 2Balanced central & local:
team in Estonia+Local experts in Eastern Europe, Asia
Phase 3More centralized:
as the number of markets increases, strengthening the team in Estonia, scaling
down on local activities in each market
Phase 4Strong centralized team in Estonia +
"Rockstar" in the US
Tee toode / teenus kohe ingliskeelne ja mitmetesse riikidesse laienemiseks sobiv.
Kui võimalik, ära alusta Eestist
Ega Lätist.
Küsi teistelt nõu.
Neilt, kes sama asja varem teinud on, mitte "headelt teoreetikutelt"
Investoreid võib kaasata,aga ehita oma äri üles selliselt, et sa neid
tingimata ei vaja
Mõned "guerilla-laienemise" taktikad:
Ärimudel "from day one"Ära tee kohalikku tütarfirmat
Kasuta kohalike partnerite/töötajate puhul tulemuspõhiseid (sh. affiliate ) tasumudeleid
Internetipõhine pay-per-click või pay-per-action reklaam
Mõtle suurelt, aga ära hammusta korraga liiga suurt tükki
Aitäh!
fortumo.commobi.ee
garage48.org
twitter.com/rainrannu