Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Post on 05-Jul-2015

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transcript

http://fortumo.com

Adding an SMS-payment service that works all around the world to your site or app should be as easy and cheap and as creating a blog

or a homepage!

Features 

online signup & instant service activationno monthly & startup feefew technical skills requiredsimultaneous service creation in multiple countries

Service launched in Sept 2007Now active in 33+ countries in Europe and AsiaOver 35 000+ registered clients, over 100 000 services created

Coverage

90% of clients: 

web-based businesses 

10%:radio-stations, newspapers, ad-agencies, etc.

example client:   

 "uniting 60 000 cats and 91 500 dogs in 15+ countries" 

With Fortumo, Unitedcats.com: has set up the SMS-service for sending gifts to favourite catsearns revenue per each SMS

example client:   

 "MondoGames provides several web-based entertainment games"

 With Fortumo, Mondogames:

has set up a mobile payment, so that people could pay for virtual credit for their gameearns revenue per each SMS

example client:   

 "Location based service, which helps to keep an eye on your kids"

 With Fortumo, kidloc.com:

charges money for their mobile appsearns revenue with each purchase

Phase 1Main team in

Estonia +"Low-skill" local consultants in

Nordics

Phase 2Balanced central & local:

team in Estonia+Local experts in Eastern Europe, Asia

Phase 3More centralized:

as the number of markets increases, strengthening the team in Estonia, scaling

down on local activities in each market

Phase 4Strong centralized team in Estonia +

"Rockstar" in the US

Tee toode / teenus kohe ingliskeelne ja mitmetesse riikidesse laienemiseks sobiv.

Kui võimalik, ära alusta Eestist

Ega Lätist.

Küsi teistelt nõu.

Neilt, kes sama asja varem teinud on, mitte "headelt teoreetikutelt"

Investoreid võib kaasata,aga ehita oma äri üles selliselt, et sa neid

tingimata ei vaja

www.baltcap.eewww.mtvp.ee

Mõned "guerilla-laienemise" taktikad:

Ärimudel "from day one"Ära tee kohalikku tütarfirmat

Kasuta kohalike partnerite/töötajate puhul tulemuspõhiseid (sh. affiliate ) tasumudeleid

Internetipõhine pay-per-click või pay-per-action reklaam

Mõtle suurelt, aga ära hammusta korraga liiga suurt tükki

Aitäh!

fortumo.commobi.ee

garage48.org

twitter.com/rainrannu