Post on 06-May-2015
transcript
WHAT IS EMPLOYER BRANDING?
IT IS THE IMPRESSION THAT PEOPLE HAVE OF
YOUR COMPANY AS A PLACE OF WORK.
By Seattle Municipal Archives (Flickr: City Light employee, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
WHAT!?
YEP. PEOPLE ACTUALLY HAVE OPINIONS ABOUT THIS.
SO
AS A COMPANY, THIS IS IMPORTANTFOR YOU.
ESPECIALLY SINCE WE HAVE
AN AGING POPULATION
GETTING READY FOR RETIREMENT.
MEANING THAT THERE WILL BE A LOT OF SEATS TO FILL.
By Seattle City Engineering Department [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
VERY SOON.
WE ALSO HAVE A LOT OF NEW TECHNOLOGY.
By Seattle Municipal Archives from Seattle, WA (Telephone operators, 1952) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
WHICH SPREADSBundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA
INFORMATION
FASTER
THAN EVER BEFORE.
DISCUSSIONS
ON LUNCH BREAKS
ARE WHEN PEOPLEBundesarchiv, Bild 102-11652 / CC-BY-SA
ARE TRULY HONEST
ABOUT HOW
THEY REALLY FEEL.By Markus Vodosek (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
SO, COMPANIES TODAY
MUST WORK HARD TO
ATTRACT,
MOTIVATE,
AND RETAIN
THEIR
CUSTOMERSAv Eric Fischer [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
AND EMPLYOEES.
BECAUSEBy Seattle Municipal Archives (Flickr: City Light employees, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
THEIR THOUGHTS
AND EMOTIONS
IS
THE EMPLOYER BRAND.Deutsche Fotothek [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons
Employer branding is one of the most important ways to distinguish a company in this day and age of 24/7 media overload. The Randstad Award survey is the largest piece of employer branding research in the world and it’s completely
independent.
The Randstad Award identifies the most attractive companies in the target countries. The survey findings are used to produce three kinds of reports focused on companies,
countries and sectors.
Is your company one of the nominated?
Good to know you.
Author: Ola Eriksson, Goldbrand Communication, www.goldbrand.se