Social Media:Understanding the Essential Shift in Communication

Industrial Media

Mass Media: Newspapers, televison, film

Specific Skills and Training

Significant resources

Lag in communicationand unalterable

The Catalyst

Online Social Media (Web 2.0)

Interactive sharingInter-operability

User-centered designCollaboration

Allowing: Search, links, authoring,

tags (Categorizing) , Signals to Broadcast

Distributed through social interaction

No Skills and training required

Little to no resources needed

Communication almost instantand alterable

Social Media

The Essential Shift

v.s.

One-to-many Many-to-many

The New Culture

The Empowered Individual

The Involved Consumer

Research and Share

Network and Connect

Publish and Broadcast

Business Adaptation

v.s.

Watchers 52% watched YouTube, 42% Blogs, 19% podcasts

Sharers 29% used social media, 28% tagged content, 21% shared content

Commenters 32% rated product, service or person, 30% commented on product, and 22% commented on news group or site.

Producers 12% created or worked on a blog, 11% remixed content

CuratorsPeople who have edited a wiki - moderated forum

The Audience

The Tools Available

CommunicationBlogs

Micro Blogging

Networking

Events

CollaborationWikisBookmarkingNews

MultimediaPortfoliosVideosLivecasting

Reviews/OpinionsProductBusinessQ&A

LinkedInWebsite Blog Twitter

Being Found, Being Consistent

Have a goal and then develop a strategy incorporating social media.

Readiness

A check on whether you - or your organization - are prepared to engage with social media.

#1 Tip

One step at a time. Learn one, learn it well, and then add another.

Thank You

Renée Brisson-Khan

905.488.5406renee@RBKartworks.com

RBKartworks.com